ADP Launches w.e.b.Marketing Suite of e-Business Solutions

HOFFMAN ESTATES, Ill., Feb. 14 /PRNewswire/ -- Expanding upon its family of fully integrated front-end offerings, The Dealer Services Group of Automatic Data Processing Inc. today announced the launch of its w.e.b.Marketing suite of e-business solutions. ADP's w.e.b.Marketing solutions help automotive dealerships fully-utilize the power of the Internet to generate and close new online sales opportunities, while creating a cost- effective, efficient customer communication channel.

"Recognizing the opportunities and challenges the Internet sales channel offers our customers, we are excited to introduce ADP's w.e.b.Marketing suite of solutions. Designed for automotive dealerships, our e-Business solutions will make it easy for dealers to establish a Web presence, sell vehicles on their Web site or through eBay Motors, and seamlessly manage leads from their Web site to the showroom," said Kevin Henahan, senior vice president of marketing for ADP Dealer Services. "ADP's w.e.b.Marketing solutions help dealers easily and cost-effectively drive incremental revenue and strengthen customer relationships."

With ADP's easy w.e.b.Marketing solutions, dealerships can manage their Internet presence, track and manage Internet leads, and actively engage online customers by providing them with the ability to research vehicles. The solution provides simple tools and technology to create and manage a dealer's Web site, and makes it easy for dealers to publish and market their vehicle inventory -- on their Web site or third-party sites -- with online slide shows, or through audio or video presentations that include photos and voiceovers.

W.e.b.Marketing also offers dealers online auction capabilities to easily publish and sell their new and pre-owned inventory on e-Bay(R) Motors. And dealers can cost-effectively grow revenue and stay in contact with customers by using the solution to create and send targeted e-mail communications.

"With integration to ADP's w.e.b.CRM solution, ADP's w.e.b.Marketing solution moves Internet sales leads automatically into the dealership's CRM and showroom sales process," added Mark Przybylski, director of product marketing for ADP Dealer Services. "Internet leads are efficiently transferred to the dealer's sales team, closing profit leaks and improving dealership efficiency."

About ADP Dealer Services

ADP Dealer Services provides integrated computing solutions to nearly 25,500 auto, truck, motorcycle, marine and recreational vehicle dealers throughout the United States, Canada, Asia, China, Europe and the Middle East. ADP Dealer Services is the third largest business unit of Automatic Data Processing, Inc. . ADP, with $8.5 billion in revenues and approximately 590,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction

processing and information-based business solutions. More information on ADP Dealer Services is available on the Internet at http://www.dealersuite.com/ .

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