Ad agency WPP asked to work on campaign nudging UK savers to invest in shares

City-funded campaign is endorsed by government, with marketing agency WPP approached to work on pitchIsa shakeup: How can Rachel Reeves nudge savers into buying stocks and shares?An advertising blitz urging the UK public to invest in stocks and shares is to be launched by City firms. The government-endorsed campaign is expected to cost tens of millions of pounds.Plans for the “Tell Sid”-style push were announced by Rachel Reeves on Tuesday, alongside a fresh deregulation drive meant to increase financial risk-taking by savers in an effort to spur growth. Continue reading...Weiter zum vollständigen Artikel bei TheGuardian Weiter zum vollständigen Artikel bei TheGuardian