A Fresh Idea for Wedding Flowers; New ProFlowers Wedding Collections Deliver Exquisite Fresh Flowers at a Fraction of the Price Without the Hassle

ProFlowers(R), the online fresh flower marketplace that connectscustomers directly with flower growers, is dramatically changingwedding planning -- and delivering stunning, hand-arranged weddingflowers to brides and grooms nationwide at a fraction of the usualcost -- with the launch of the new ProFlowers Wedding Collections.

ProFlowers employs a team of bridal consultants specializing inthe Wedding Collections. Each couple is assigned a consultant to helpthem each step of the way, from selecting the collection that bestsuits their floral needs, through the delivery, right up until theirwedding day.

"ProFlowers makes it easier for couples to select their weddingflowers by allowing them to order from home -- without running aroundtown negotiating with vendors -- and track the progress of theirarrangements through regularly scheduled communication with theirbridal consultant," said Abe Wynperle, President and COO ofProFlowers.

ProFlowers Wedding Collections, available for delivery nationwide,arrive a few days prior to the wedding date to ensure that they areperfect for the big event. All flowers are hand-arranged and ready forthe wedding right out of the box. ProFlowers requires a minimum ofthree weeks to process all wedding orders to ensure productavailability. ProFlowers Wedding Collections are backed by a guarantee-- if something isn't right, ProFlowers bridal consultants will shipreplacement flowers overnight, free of charge.

ProFlowers has established an expert team of floral artisansexclusively dedicated to delivering the perfect wedding flowers.Experts choose from fields upon fields of fresh flowers, hand-pickonly the freshest, choicest blooms for its Wedding Collectionsbouquets and then ship them to their destinations throughout the U.S.

Complete ProFlowers Wedding Collections include:

-- Bridal Bouquet

-- Maid of Honor / Bridesmaid Bouquets

-- Centerpieces

-- Mother's Petite Hand-Tied Bouquets

-- Flower Girl / Aisle Petals

-- Double Accent Flowers / Corsages

-- Single Accent Flowers / Boutonnieres

-- Bridal Toss Away Bouquet

"When planning a wedding, most people want to ensure their specialday reflects their style, while staying within their budget andmaintaining peace of mind," said ProFlowers Design Expert, Eriko Ono."Throughout the ProFlowers Wedding Collections, we have createdelegant arrangements made from the freshest flowers that deliverexceptional quality at an affordable price. And by ordering withProFlowers, lucky couples can see exactly what they are going to get,so there will be no surprises on their wedding day."

ProFlowers Wedding Collections are available in six varieties --Standard Rose, Elite Rose, Rose with Star of Bethlehem, Hydrangea,Sunflower and Star of Bethlehem -- with a wide array of color optionsfrom which to choose. Prices start as low as $420 for a SmallCollection and $685 for a Complete Collection.

Future brides and grooms can view and learn more about theProFlowers Wedding Collections online athttp://www.ProFlowers.com/wedding. ProFlowers Bridal Consultants areavailable to help with wedding planning, answer questions and to takeorders by calling, toll-free, 1-800-349-2905.

ProFlowers(R) delivers The Art of Fresher Flowers(SM) at prices30%-50% less than the competition. ProFlowers' flowers are thefreshest anywhere -- about 5-9 days fresher than those available atlocal florists or through national wire services. The reason is simple-- they're cut fresh from the fields and shipped directly to thecustomers. Bypassing middlemen or extended stays in refrigeratorsallows the recipient to enjoy the flowers beauty for a longer periodof time.

About ProFlowers(R)

ProFlowers(R) is run by Provide Commerce, Inc. (NASDAQ: PRVD)which operates an e-commerce marketplace of websites for perishablegoods that consistently delivers fresh, high-quality products directfrom the supplier to the customer at competitive prices. The company'splatform combines an online storefront, proprietary supply chainmanagement technology and established supplier relationships to createa market platform that bypasses traditional supply chains ofwholesalers, distributors and retailers.

Provide Commerce(SM) launched its marketplace in 1998 to sell anddeliver fresh cut flowers for everyday and special occasions such asMother's Day, Valentine's Day, birthday and anniversary events,through its ProFlowers(R) brand and website, www.proflowers.com.Provide Commerce also offers fresh fruit and premium steak direct fromthe supplier to its customers at Cherry Moon Farms(SM),www.cherrymoonfarms.com, and Uptown Prime(R), www.uptownprime.com. Formore information, please visit www.prvd.com.

NOTE TO EDITORS: For information about the ProFlowers WeddingCollections as well as high-resolution images, please contactBratskeir & Company at 212-679-2233.

Forward-looking Statements

Statements in this press release, other than historicalinformation, may be "forward-looking" in nature within the meaning ofthe Private Securities Litigation Reform Act of 1995 and are subjectto various risks, uncertainties and assumptions. These statements arebased on management's current expectations, estimates and projectionsabout Provide Commerce and its industry and include, but are notlimited to, Provide Commerce's ability to fulfill customer promisesand expectations regarding its Wedding Collections product offerings,its overall business and market penetration and the ability toleverage its business model. These statements involve risks anduncertainties that could cause actual results to differ materiallyfrom those expressed or implied in the applicable statements. Therisks, uncertainties and assumptions that may affect Provide Commerce,its operating results and your investments, include, but are notlimited to its ability to effectively manage its Wedding Collectionsproduct offerings and the related logistical challenges, managingchallenges and customer retention and satisfaction, and it dependencyon a limited number of floral suppliers, as well as the factorsdisclosed in the Company's filings with the U.S. Securities andExchange Commission. The Company undertakes no obligation to updateany forward-looking statements in order to reflect events orcircumstances that may arise after the date of this release.