1st Issue of Every Day With Rachael Ray Hits Newsstands October 25th Nationwide

NEW YORK, Oct. 20 /PRNewswire-FirstCall/ -- Television's star cooking and food expert Rachael Ray can now add a new title to her growing resume -- Editor-in-Chief. The first issue of Every Day with Rachael Ray published by The Reader's Digest Association, Inc., , the world's largest food magazine publisher, hits newsstands nationwide on October 25, 2005.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051020/NYTH123 )

"This is an opportunity for me to reach fans in a whole new way," said Ray. "You can share more about your life, your family, your stories, and have this real communication."

With great food at its heart, the new full-size glossy magazine will project the can-do spirit of Ray's television shows and books, which invite people to get the most out of life every day. Mirroring her high energy and friendly manner, the magazine will offer smart and easy recipes for an array of delicious foods, as well as practical advice on food destinations and entertaining. Ray will also take readers around the country to meet people who love food -- from authentic artisans to great home cooks.

In the premiere issue, readers will find 74 foolproof recipes with photos including 10 of Rachael's signature "30-Minute Meals," her "Burger of the Month" and "Bowl Games" -- great snack ideas for the big game with stylish bowls to match. Each issue will contain the "Every Day Menu Planner," a removable booklet providing seven recipes for seven days complete with a shopping list for the cook on-the-go. The humorous "Messes & Successes" features the mistakes real cooks have made (including Rachael) along with ideas on how to turn them around.

Great holiday ideas abound with gift suggestions for that "foodie" in the family, how to throw a get together and not cook a thing, and Rachael's 15 favorite New York City holiday spots. In the recurring section "Go Away," the magazine highlights places to eat, drink, sleep and have fun in hotspots such as San Diego, Boulder, Colorado and Tampa, Florida.

Newsstand outlets from every major class of trade and across the mass and specialty markets, from Wal-Mart to Whole Foods, have embraced the launch of Every Day with Rachael Ray. Retailers that do not traditionally carry magazines, such as Sur La Table and Bed Bath & Beyond, have placed significant orders, recognizing the title as a one-of-a-kind food lifestyle magazine.

"Rachael's fan base includes people who lead busy lives but love to prepare good food and entertain friends and family," said Christine Guilfoyle, the magazine's publisher. "Our magazine is serious about food, but we don't take food too seriously."

"We take a blue jeans approach to cooking, traveling and entertaining," added Silvana Nardone, editor of the magazine. "We want accessibility, we want to feel good about ourselves and ultimately, we want to have fun each and every day!"

In addition to Ray and Nardone, a former editor at Saveur magazine and the founder of Fanciulla Specialty Foods, another key member of the editorial team is creative director Siobhan Hardy.

Every Day with Rachael Ray will appear bi-monthly in 2006 with a rate base of 350,000. Single copy price is $3.99; a six-issue subscription is being offered for $18. A companion website for the magazine has been created at http://www.rachaelraymag.com/.

Ray's successful series of cookbooks have sold more than two million copies and include the following titles: Rachael Ray's 30-Minute Get Real Meals, Rachael Ray Best Eats in Town on $40 a Day, Cooking Rocks! Rachael Ray's 30-Minute Meals for Kids, Cooking 'Round the Clock: Rachael Ray's 30-Minute Meals, and Rachael Ray 30-Minute Meals: Get Togethers.

The Reader's Digest Association, Inc. , a leading global publisher and direct marketer, is the number-one food magazine publisher in the country. RDA publishes more than 20 magazines in all, including Reader's Digest, the country's largest magazine with 41 million readers, and Taste of Home, the nation's largest-circulation food magazine. Corporate revenues were $2.4 billion for the fiscal year ended June 30, 2005. Global headquarters are at Pleasantville, N.Y. For information, visit http://www.rd.com/.