19.05.2008 04:01:00
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.Fox Networks Launches Worthnet.Fox, the First International Ad Network Targeting Financial News and Advice
.Fox Networks, the leading international ad network operated by Fox
International Channels (FIC), announced today the launch of
Worthnet.Fox, a vertical ad network that targets international consumers
of financial news and investment advice online. Properties of The Wall
Street Journal Digital Network - including The Wall Street Journal
Online (www.wsj.com), Barron’s
Online (www.barrons.com) and
MarketWatch (www.marketwatch.com)
- will be among the key media partners available on Worthnet.Fox, with
representation focused in Latin America.
This marks the first vertical network launched by .FOX Networks, the
year old unit focused on providing quality inventory to advertisers
outside the U.S. Worthnet.Fox will seek to capitalize on a growing
community of avid followers of the markets, including both traditional
and new global affluent individuals, many of the latter coming from the
emerging economies. The network will allow advertisers to easily target
a highly engaged, exclusive niche audience of senior business decision
makers and affluent investors easily and effectively. It will also
enable publicly traded companies from overseas to reach out to a wider
and more disperse shareholder base. In addition, Worthnet.Fox will be an
ideal marketing channel for sellers of luxury and aspirational goods and
services.
"Of 46,000 publicly traded companies around
the world, 20,000 come from emerging economies –
and nearly half of these went public in the last five years.
Worthnet.Fox provides an unparalleled opportunity to target difficult to
reach traditional and new global affluent individuals whose interests
span the globe,” said Hernan Lopez, President,
.Fox Networks and COO, FIC.
"The Wall Street Journal Digital Network
properties enjoy a global following. Through Worthnet.Fox, we will
enable publicly traded companies as well as luxury brands and services
to connect to our highly valuable audience while generating incremental
revenue outside our normal ad sales channels,”
said Gordon McLeod, president of The Wall Street Journal Digital Network.
Additional websites in the financial and investment news and advice
categories featured on Worthnet.Fox include a multitude of premium
third-party news publishers. Plans are to continue adding publishers to
the network. Worthnet.Fox sells inventory across a number of websites in
a category, but like most ad networks, does not generally offer site
selection. Consistent with its mandate to not duplicate existing sales
efforts for its clients, .Fox will not represent The Wall Street Journal
Digital Network in markets where the network already has sales offices.
Like its parent .Fox Networks, Worthnet.Fox focuses on advertisers
outside of the US. Fox Networks has offices in the Americas (Miami,
servicing the US Hispanic and pan-Latin American advertisers; Mexico,
Sao Paulo, Buenos Aires, Santiago, Caracas, Bogota, Guatemala), Europe
(London, Paris, Madrid, Hamburg, Milan, Rome, Istanbul) and Asia (Tokyo
and Singapore). In addition, FIC also has direct television sales teams
in most of those locations plus Lisbon, Sophia, Amsterdam, Copenhagen,
Moscow, Hong Kong, New Delhi, Mumbai, Bangalore, Kolkatta, Seoul,
Beijing, Shanghai, Taipei, Dubai and Sydney.
Notes to Editors: About .FOX Networks: .FOX Networks, a unit of Fox International Channels, delivers
globally, servicing locally, allowing access for the first time to the
quality inventory of one of the world’s
largest media owners, News Corporation, and premium third party
publishers. .FOX Networks provides online display, online video
and mobile products for predominately branding international advertisers
who also require a degree of performance, in addition to the needs of
pure direct marketers. By the end of 2008, .FOX Networks will be
the largest network in terms of global coverage with over 20 countries
in operation. For more information, go to www.foxnetworks.com
and www.worthnet.net.
About Fox International Channels:
Fox International Channels (FIC), a unit of Fox Entertainment Group, is
the wholly-owned global pay television subsidiary of News Corporation.
FIC develops and distributes wholly- and majority-owned entertainment,
factual, sports and movie channels in virtually all markets across
Europe, Latin America, Asia and Africa. Using a variety of strong
brands, FIC broadcasts over 90 television services in 29 languages.
These networks and their related mobile, non-linear and high-definition
extensions, reach over 100 million subscribing households, making the
division one of the most penetrated and diverse operations in the
television industry.
About The Wall Street Journal Digital Network
The Wall Street Journal Digital Network comprises business and financial
news websites including The Wall
Street Journal Online (www.wsj.com),
the leading provider of business and financial news and analysis on the
web with more than one million subscribers; Barron’s
Online (www.barrons.com), the
site of America’s premier financial magazine
with 127,000 subscribers; MarketWatch.com,
a leading investing and financial news site with 100 journalists in 10
bureaus around the world; and AllThingsD.com,
a site devoted to news, analysis and opinion on technology, the Internet
and media. Marketers seeking business decision-makers and affluent and
influential individuals can reach more than 23 million unduplicated,
unique visitors each month across The Wall Street Journal Digital
Network.
News Corporation (NYSE:NWS, NWS.A; ASX:NWS, NWSLV) had total
assets as of December 31, 2007 of approximately US$69 billion and total
annual revenues of approximately US$31 billion. News Corporation is a
diversified entertainment company with operations in eight industry
segments: filmed entertainment; television; cable network programming;
direct broadcast satellite television; magazines and inserts; newspapers
and information services; book publishing; and other. The activities of
News Corporation are conducted principally in the United States,
Continental Europe, the United Kingdom, Australia, Asia and the Pacific
Basin.
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