New York, October 19, 2016 -- US online lenders have quickly seized opportunities to meet demand for more targeted, easy-to-access digital financial services; however, inherent weakness in the online lender business model will likely limit it to a small segment of the market, Moody's Investors Service says in "Fintech - US Online Lenders: Competitive Advantages in Underserved Niche Market Rest on Unsteady Foundation."

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