YuMe Signs Partnership Deal With Vestel; Launches With Brand Campaign From O2

(RTTNews) - YuMe, Inc. (UME), a provider of digital video brand advertising solutions, Monday announced that it has struck an exclusive partnership with Vestel, a TV manufacturer, and launched with a major branding campaign for O2, a UK digital communications company.

The campaign debuts YuMe Captivate, a new ad unit designed specifically for Connected TV.

In addition to premiering the YuMe Captivate ad unit on CTVs, O2 is also the first European brand to run on Vestel's Smart TVs, due to an exclusive partnership between YuMe and Vestel.

The company said the deal with Vestel, who designs the TV experience for brands such as Telefunken and Finlux (UK), enhances YuMe's CTV video offering in Europe and complements their current partnerships with Samsung and Toshiba.

The O2 CTV campaign, which runs from October to November, is centered on driving awareness that O2 is a provider and facilitator of smart tech including connected devices such as tablets, smartphones and wearables.

O2's media agency ZenithOptimedia, has chosen YuMe's Captivate CTV unit to adapt their TV ad creative for Connected TV viewing.