Xerox Launches Printed Memory Products To Combat Counterfeiting

(RTTNews) - Xerox (XRX) on Tuesday said it has introduced two printed electronic labels to help businesses and government better secure products as they are distributed.

The printed electronic labels (also known as "printed memory") can collect and store information about the authenticity and condition of products.

Xerox Printed Memory is a highly secure, printed label containing up to 36 bits of rewritable memory which can store up to 68 billion points of data. The labels, for example, can be used to determine if a product is genuine and to track how it's been handled during distribution.

The second product, Xerox Printed Memory with Cryptographic Security includes a unique, encrypted printed code (such as a QR bar code) to the memory It can only be read by authorized personnel using a reader which interfaces with a secure smartphone application. It is ideal for use in applications as wide ranging as tracking and ensuring the safety of pharmaceutical products to securing tax or duty stamps for government agencies.