WWE(R) Unveils Original Content for Mobile Phones Using Bango Direct-to-Consumer Technology

The WWE mobile initiative will feature at least 75 videos a month,with a potential for delivery of another 70 videos a month throughpremium based subscription services. Each video will be producedspecifically for wireless, range from 2 minutes to 5 minutes inlength, and will work across thousands of handsets deployed around theworld.

"WWE views developing and supplying content to the mobile industryas a strategic growth opportunity and yet another way for us to deepenour daily relationships with our millions of fans around the world,"said Shane McMahon, WWE's Executive Vice President, Global Media. "Thegreat thing about our comprehensive digital content is that it scalesworldwide and complements our other television and consumer productofferings in more than 130 countries."

WWE's made-for-mobile original content will be made availableusing Bango's Direct-to-Consumer Technology, which enables consumerson any mobile network to browse WWE content at their leisure and thenbuy via their phone bill, by credit/debit card or PayPal, using theBango platform.

"WWE's decision to work with Bango reflects the consumer'sincreasing appetite for mobile content that can be easily accessed andpaid for - regardless of which mobile operator they choose to use,"said Bango Senior Vice President of Marketing, Anil Malhotra. "Sellingcontent direct-to-consumer is no longer a hard job thanks to Bango.Through Bango technology, WWE can start charging for content acrossmultiple countries straight away."

Among the WWE program offerings will be:

-- WWE Mobile News: WWE's daily video news show, recorded from the WWE HQ in Stamford, Conn., will update fans on all the latest news going on in the world of sports entertainment.

-- Five More Questions: The spin-off to WWE.com's popular web short "Five Questions with the Champ" will feature current WWE Champ John Cena(R) answering five questions sent to him by wireless subscribers.

-- Slam of the Week: Top highlights from WWE's weekly programming.

-- Diva Shorts: Videos of WWE's beautiful Divas delivered three times a week.

Other programs will deliver previews and post-event commentary forpopular television programs Monday Night RAW(R) (USA) and Friday NightSmackDown(R) (UPN), and profiles of WWE Superstars and WWE Legends.Other video features will include Superstar-specific footage,pay-per-view match previews and recaps, and information on the latestWWE events, appearances, licensed products and merchandise.

WWE also will be offering seven Premium packages, starting in Julywith "Hell On Your Cell," a monthly video sampler of some of sportsentertainment's most extreme showcases. Each package offers 8 to 10videos a month, with each video running about 3 minutes to 5 minuteslong. Other premium packages to follow will focus on WWE Legends, WWEDivas, and fantasy gaming.

"WWE has unique advantages that will make it a better experiencefor mobile phone users than any other brand of sports or entertainmenton the planet. Not only do we have direct, daily access to all of ourSuperstars, but the wrestling action itself is not heavily reliant onwide shots like baseball, NASCAR, football and soccer," said ChrisChambers, WWE Senior Vice President, Interactive Media. "Each week, weprovide compelling programs to our fans, and we believe we can offeran equally compelling entertainment experience for our fans enjoymentin a smaller screen format."

In addition, WWE Mobile will feature text news alerts, schedules,ringtones, wallpapers, and a fantasy ticker. WWE also offers WWEMobile Alert, an SMS service that is currently available on all majormobile carriers.

The demand for WWE content has been growing, particularly online.Monthly unique visitors to WWE.com have increased to more than 13.5million, approximately double the amount from the prior year, as WWEhas made its website more news oriented.

World Wrestling Entertainment, Inc. (NYSE: WWE), is an integratedmedia and entertainment company headquartered in Stamford, Conn., withoffices in New York City, Los Angeles, Toronto and London. Additionalinformation on the company can be found at WWE.com andcorporate.wwe.com.

Bango (AIM: BGO) has developed and deployed an open, globalinfrastructure platform that enables content providers to market, selland deliver their products and services directly to mobile phone userson all mobile networks using the mobile Internet. This"direct-to-consumer" approach operates alongside the mobile carrier'sdecks.

The Bango platform has given mobile phone subscribers around theworld greater access to third-party content. Leading content brandsare now adopting the Bango Service to engage with all of theirexisting and potential mobile customers directly - irrespective ofmobile carrier. For further information, go to www.bango.com.

Trademarks: The names of all World Wrestling Entertainmenttelevised and live programming, talent names, images, likenesses,slogans and wrestling moves and all World Wrestling Entertainmentlogos are trademarks which are the exclusive property of WorldWrestling Entertainment, Inc. All other trademarks are the property oftheir respective owners.

Forward-Looking Statements: This news release containsforward-looking statements pursuant to the safe harbor provisions ofthe Securities Litigation Reform Act of 1995, which are subject tovarious risks and uncertainties. These risks and uncertainties includethe conditions of the markets for live events, broadcast television,cable television, pay-per-view, Internet, entertainment, professionalsports, and licensed merchandise; acceptance of the Company's brands,media and merchandise within those markets; uncertainties relating tolitigation; risks associated with producing live events bothdomestically and internationally; uncertainties associated withinternational markets; risks relating to maintaining and renewing keyagreements, including television distribution agreements; and otherrisks and factors set forth from time to time in Company filings withthe Securities and Exchange Commission. Actual results could differmaterially from those currently expected or anticipated. In additionto these risks and uncertainties, our dividend is based on a number offactors, including our liquidity and historical and projected cashflow, strategic plan, our financial results and condition, contractualand legal restrictions on the payment of dividends and such otherfactors as our board of directors may consider relevant.