25.08.2011 16:30:00

WWE® Opens Istanbul Office

WWE® (NYSE:WWE) today announced that it has appointed Emre Mumcuoglu as General Manager, WWE Turkey to lead WWE’s expansion across all lines of business within Turkey and Central Asia. Mumcuoglu will be based in WWE’s new Istanbul office and report into Dominic Hayes, Senior Vice President and Managing Director of WWE International.

This marks WWE’s second international office opening in 2011, demonstrating a continued focus on its international expansion in key emerging markets.

Mumcuoglu most recently served as Program Director for Fox Turkey, where during his four year tenure with the company worked with major distributors including Sony, Disney and Warner Bros. Prior to Fox Turkey, he held positions at Discovery Networks and Kanalturk, where he was instrumental in the launch of the channel.

"WWE has enjoyed substantial growth in Turkey and Central Asia in recent years and we will continue to focus on giving our fans in Turkey increased access to WWE through our multiple platforms,” said Dominic Hayes. "The addition of Emre, a highly accomplished senior executive with a wealth of television experience, is representative of this focus and the next stage in our development strategy for the region.”

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to wwe.com/worldwide.

About WWE: WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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