WPP Says GroupM Unit Maxus To Buy Dutch Media Buying Agency Helder Marketing

(RTTNews) - UK-based advertising giant WPP Group Plc. (WPP.L, WPPGY) Monday announced that Maxus, the media investment management agency part of GroupM, WPP's global media investment management division, has agreed to acquire Helder Marketing & Communicatie B.V., a media buying agency based in Amsterdam, the Netherlands. Helder is a value-added media agency with a focus on direct response and ROI evaluation services. It specialises in DRTV but also offers marketing consultancy, creative services and print management services to its clients in the Benelux. Helder's revenues for the year 2014 were approximately 1.13 million euros. From January 1, 2016 Maxus will legally merge with Helder to create Maxus + Helder. Current clients will continue to work with their familiar teams but will benefit from a broader base and a substantial expansion of in-house knowledge and services. WPP companies, including associates, in the Netherlands generate revenues of around $300 million and employ 1,300 people.