Vipshop Q2 Profit Rises as SVIP Grows

Vipshop(NYSE:VIPS) reported second quarter 2025 earnings on August 14, 2025, posting net revenue of RMB25.8 billion and non-GAAP net income per ADS of RMB4.06. The call highlighted resilient core apparel demand, accelerated SVIP (Super VIP loyalty program) growth, differentiated merchandising execution, and a substantial shareholder return program, with management guiding for flat to 5% top-line growth for the third quarter of 2025.Active SVIP customers, who are part of the company’s premium loyalty program, increased by 15% year over year in the second quarter, contributing 52% of online spending. This segment’s growth outpaced overall customer growth, reflecting the company’s focus on high-value, repeat buyers and the effectiveness of its customer engagement initiatives.The rapid expansion of SVIP members is driving higher repeat purchase rates and supports a more stable revenue base, which is critical for long-term profitability and customer retention.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool