Trang Huyen is Voted Winner of Bluefly’s America’s Most Stylish Blogger Competition

Trang Huyen (Behind the Seams) is the winner of America’s Most Stylish Blogger, the five-week style contest hosted by Bluefly Inc., (NASDAQ Capital Market: BFLY) the leading online luxury fashion retailer. Hailing from Pensacola, Florida, the fashion blogger beat out seven talented competitors from New York, Los Angeles, Seattle, Philadelphia, Dallas and Lawrence, Kansas in five head to head fashion challenges.

Handpicked to compete from over a hundred fashion bloggers across the nation, Trang was the clear frontrunner. Winning four out of the five challenges, America voted her thousands of points ahead of her fellow contestants. An A-list roster of guest judges who appeared in weekly video recaps—including designers Adam Lippes, Natalie Chanin, Nicole Miller, Amy Smilovic of Tibi, and fashion publicist, Kelly Cutrone—emphatically approved her looks as well. "I don’t know who could do it better,” Lippes said of the look Trang put together for Week Five.

The America’s Most Stylish Blogger contest aimed to unite and galvanize the online fashion blogging community by giving contestants a platform to express their style. Bluefly CEO, Melissa Payner said, "Fashion isn't on Fifth anymore – Trang has proved that it’s right here in cyberspace as more and more people go online for fashion cues and news."

The competition tested the bloggers on their ability to create a complete head-to-toe look. Each week, a video recap of the challenge featured celebrity style experts’ breakdown of the bloggers’ style choices. However, it was up to fashionistas across the country to choose the winning look. By logging onto Facebook.com/AmericasMostStylishBlogger and Bluefly.com/AmericasMostStylishBlogger, voters were able to choose the winner of each competition via an embeddable voting widget. Trang was crowned America’s Most Stylish Blogger, with the most cumulative votes at the end of the five weeks, winning not only this prestigious title, but also:

• A $1000 shopping spree on Bluefly, where she can splurge on over 350 of the most coveted American and European designers
• A weekly column on a top-ranking fashion website
• Her very own Blogger Store on Bluefly.com

About Trang Huyen: Trang Huyen, Pensacola-raised blogger has been in love with fashion ever since she was a little girl. Growing up her family was very poor and it was a definite struggle to afford anything lavish. Fortunately, her mom was a very talented seamstress that designed and made many of Trang’s clothes. Trips to the local fabric stores exposed and heightened Trang’s knowledge of different fabric patterns and textures. From that point on, her mother’s creative artistry has led and inspired Trang’s genuine interest in fashion.

About Bluefly, Inc.: Founded in 1998, Bluefly Inc. (NASDAQ Capital Market: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. Bluefly is headquartered at 42 West 39th St. in New York City, in the heart of the Fashion District. For more information, please visit http://www.bluefly.com/.

Tags: America's Most Stylish Blogger, competition, contest, fashion bloggers, fashion contests, style, fashion, trends, blogs, fashion blogs, fashion industry, online contests, AMSB