The Bon-Ton Stores, Inc. Announces Participation in Wells Fargo Securities Consumer Conference

The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced management will participate in the 2010 Wells Fargo Securities Consumer Conference in New York City at The Crown Plaza Time Square. Bud Bergren, President and Chief Executive Officer and Keith Plowman, Executive Vice President and Chief Financial Officer, are scheduled to present on Wednesday, September 29, 2010 at 8:30 a.m. Eastern Time.

The presentation will be broadcast through a web broadcast on the Company’s website. To access the web broadcast, please visit the Company’s website at http://investors.bonton.com. An online archive of the web cast will be available within two hours of the conclusion of the presentation.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 278 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com.