Swisscom Mobile Selects 724 Solutions' X-treme Service Activity Manag

    Business Editors
    3GSM World Congress 2005

    SANTA BARBARA, Calif. and CANNES, France--(BUSINESS WIRE)--Feb. 14, 2005--

    XSAM to Enable Premium Content Provider Management and
    Secure Mobile Services for Swisscom Mobile

    724 Solutions (NASDAQ:SVNX)(TSX:SVN), a leading provider of next-generation IP-based network and data services, today announced that Swisscom Mobile, a member of the Vodafone Club of Operators and the leading mobile communications provider in Switzerland, has entered into an agreement with 724 Solutions to deploy 724's X-treme Service Activity Manager (XSAM).
    XSAM standardises and automates the lifecycle management of content services, enabling mobile operators and third parties to rapidly create, manage, and deliver a rich portfolio of advanced WAP, J2ME, HTTP, MMS, and SMS-based mobile data services with dynamic workflow processes that can be easily adapted to changing needs of operators, content providers, and the marketplace. XSAM routes traffic between content providers, operators, and subscribers, while implementing centralized operator policies on those transactions, making it ideally suited to network application security policy enforcement. Swisscom Mobile is deploying XSAM to further facilitate secure communications to its third-party SMS content providers along with an additional point to ensure the needed protection is in place against the increasing threat of potentially harmful and unwanted content.
    "With XSAM, Swisscom Mobile ensures fast and secure communications with its content providers to offer premium data services to our customers," said Marcel Zumbuehl, Project Owner at Swisscom Mobile. "724's XSAM is a unique industry solution that provides the confidence and security that our subscribers require for today's premium data services."
    "Growth of premium data content and services from third-party and internet-based sources will be a significant contributor to the growth in data revenues for mobile network operators," said John Sims, CEO of 724 Solutions. "Providing a secure, reliable environment for subscribers and data content providers creates a solid foundation to assure that growth potential is realized."
    XSAM provides an open standards-based third-party content provider management infrastructure that enables rapid creation of advanced WAP, J2ME, HTTP, MMS, and SMS-based mobile data services.

    About 724 Solutions

    724 Solutions (NASDAQ:SVNX)(TSX:SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next-generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company, with development operations in Canada and Switzerland and with its corporate office in Santa Barbara. For more information, visit www.724.com.

    Note to editors: 724 Solutions is hosting two 3GSM hospitality suites, 1.40 and 1.41, located in Hall 2, Level 1.

--30--TM/la*

CONTACT: 724 Solutions Kelly Lazarus, 805-884-8306 klazarus@724.com

KEYWORD: CALIFORNIA FRANCE INTERNATIONAL EUROPE TRACK INDUSTRY KEYWORD: TELECOMMUNICATIONS SOFTWARE INTERNET E-COMMERCE TRADESHOW PRODUCT SOURCE: 724 Solutions

Copyright Business Wire 2005