Swedish Match Publishes Annual Report for 2013

Regulatory News:

Swedish Match AB (STO:SWMA)

Swedish Match’s annual report for 2013 has been published and is available at the Group’s website, www.swedishmatch.com/.

The printed version of the annual report will be distributed to shareholders and other stakeholders the week commencing 7 April. It can also be ordered through the Swedish Match website at www.swedishmatch.com/order-printed-publications/ or telephone +46 8 658 0200.

Swedish Match will also publish the Sustainability Report 2013, available on the website from mid 2014 and will be available to download from www.swedishmatch.com/sustainability/.

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The character of this information is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on 25 March, 2014 at 2.30 p.m. (CET).

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Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches and lighters). Well known brands include General snus, Longhorn moist snuff, White Owl cigars, Red Man chewing tobacco, Fiat Lux matches, and Cricket lighters. The Group sells products across the globe, with production units in six countries. The Group’s global operations generated sales of 12,610 MSEK for the twelve month period ending December 31, 2013. The Swedish Match share is listed on NASDAQ OMX Stockholm (SWMA).

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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden

Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200

Corporate Identity Number: 556015-0756 www.swedishmatch.com

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