Swedish Match: Half Year Report January – June 2015

Regulatory News:

Swedish Match (STO:SWMA)

· Sales for the second quarter increased by 9 percent to 3,644 MSEK (3,339). In local currencies, sales were marginally higher than prior year.

· Operating profit from product areas1) for the second quarter increased by 9 percent to 937 MSEK (862). In local currencies operating profit from product areas1) declined by 1 percent.

· Operating profit2) amounted to 1,021 MSEK (941) for the second quarter. Excluding a restructuring provision of 42 MSEK related to the relocation of distribution facilities in Sweden, recognized as a larger one-time item, operating profit amounted to 1,063 MSEK (941).

· EPS (basic) for the second quarter amounted to 3.62 SEK (3.27). Adjusted EPS3) amounted to 3.79 SEK (3.27).

1) Operating profit for Swedish Match product areas, which excludes larger one-time items and share of net profit in STG.

2) Operating profit for the Group includes larger one-time items and share of net profit in STG.

3) Adjusted for larger one-time item.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Friday, July 17 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Marlene Forsell, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:

UK replay number: +44 20 7031 4064, access code: 951145

US replay number: +1 888 365 0240, access code: 951145

Swedish replay number: +46 8 505 203 33, access code: 951145

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The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on July 17, 2015 at 08.15 a.m. (CET).

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Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden

Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200

Corporate Identity Number: 556015-0756

www.swedishmatch.com

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