Swedish Match: Full Year Report January – December 2014

Regulatory News:

Swedish Match AB (STO:SWMA):

· Sales for the full year increased by 6 percent to 13,305 MSEK (12,610) and for the fourth quarter by 11 percent to 3,536 MSEK (3,178). In local currencies, sales increased by 4 percent for the full year and by 7 percent for the fourth quarter.
· Operating profit from product areas1) for the full year increased by 2 percent to 3,446 MSEK (3,375) and for the fourth quarter by 8 percent to 900 MSEK (835). In local currencies, operating profit from product areas1) increased by 1 percent for the full year and by 4 percent for the fourth quarter. · Operating profit2) amounted to 3,780 MSEK (3,855 including a capital gain of 161 MSEK) for the full year and to 992 MSEK (932) for the fourth quarter. · EPS (basic) for the full year amounted to 13.23 SEK (13.63) and 3.55 SEK (3.43) for the fourth quarter. EPS (basic), excluding larger one-time items, for the full year amounted to 13.23 SEK (12.82).
· The Board proposes an increased dividend to 7.50 SEK (7.30).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.

2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Wednesday, February 18 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Marlene Forsell, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:

UK replay number: +44 20 7031 4064, access code: 951142

US replay number: +1 888 365 0240, access code: 951142

Swedish replay number: +46 8 505 203 33, access code: 951142

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The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on February 18, 2015 at 08.15 a.m. (CET).

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Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on NASDAQ OMX Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200 Corporate Identity Number: 556015-0756 www.swedishmatch.com

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