Sun & Ski Announces Increase of Military and First Responder Discount

HOUSTON, June 29, 2018 /PRNewswire/ -- Sun & Ski, a leading provider of outdoor sporting equipment and apparel, announced today that they will be increasing their "Heroes" benefit from the standard 10 percent discount on all purchases to 20 percent from the 28^th of June through the 4^th of July holiday.

All active duty and retired military personnel, veterans, emergency first responders, EMTs, firefighters, and police officers are eligible for the discount on all goods purchased. The discount can be redeemed by simply presenting your valid military ID or government issued badge at the time of purchase.

"We are honored to offer everyday discounts to our Service men and women and people who put their lives on the line every day to ensure our safety," said Paul Helfert VP of Merchandising & GMM "Doubling the discount during the 4th of July holiday is just our way of showing twice as much appreciation for all of the hard work they do."

Sun & Ski has a history of working with veterans and first responders, and the newly enhanced benefits program will save customers more than it did previously. The company also offers job opportunities to veterans.

"It's nice to know that the company you work for truly cares about the community they serve," Andrew Christ, Assistant Director of Store Operations, Army Veteran said. "We don't serve for discounts or benefits, but knowing your community appreciates the sacrifices you've made is priceless."

Ryan Allison, Dillon, CO store manager, also a Marine veteran working at Sun & Ski said, "This company proves every day that they are committed to honoring the heroes of our community. I'm glad we are increasing our commitment to them."

For more information on eligibility and exclusions for the Sun & Ski salutes discount and benefit, visit https://www.sunandski.com/salute.

About Sun & Ski
Since 1980, Sun & Ski has specialized in making outdoor dreams come true by providing quality merchandise, exceptional service, and outstanding values. Originally a ski and snowboard shop that sold cycling and outdoor gear in the summer, Sun & Ski has now grown to include stores throughout the country and remains dedicated to satisfying the needs of a wide array of active lifestyle customers.

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SOURCE Sun & Ski