SodaStream Unveils Premium New Brand Exclusively Dedicated To Creating Sparkling Water At Home

AIRPORT CITY, Israel, March 17, 2017 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), the No. 1 sparkling water brand in the world, announced the launch of the Aqua Fizz Sparkling Water Maker today at the 2017 International Home + Housewares Show in Chicago.  The new brand is a US initiative and will be available at retail starting June 2017.

Aqua Fizz provides consumers with a brand that is purely focused on a premium sparkling water experience in a glass carafe. The brand Aqua Fizz is designed to attract water seekers while the SodaStream brand is designed to attract soda users who seek a smart alternative to ready-to-drink soda beverages. In distinction, the SodaStream brand provides a full range of flavor offerings in addition to sparkling water in a reusable plastic bottle. The launch of Aqua Fizz complements the SodaStream brand to create a more complete brand portfolio, which better represents consumer needs in the United States. That's because, as recently reported, American's now consume nearly equal amounts of sugary sodas and water.

Aqua Fizz was designed and developed to be a world leader in premium sparkling water, seamlessly combining elegance and functionality. Great for those who love to host, the machine allows you to effortlessly carbonate and serve up fresh sparkling water in a stylish glass carafe. The glass carafe system has already proven to be among the most popular of all kitchen appliances sold in Europe where SodaStream sold nearly one million glass carafe machines in 2016.  The Aqua Fizz is an upgrade to the Crystal machine currently sold in Europe.    

The Aqua Fizz makes fresh sparkling water in seconds and features an easy to clean stainless steel body and dishwasher-safe glass bottles.  At the touch of a button, users can effortlessly carbonate tap water, without the use of electricity, batteries or plumbing. The Aqua Fizz kit will be available from premium retail outlets in the US and includes one 60-liter CO2 cartridge and two elegant glass carafes with fizz preserving caps. Aqua Fizz is powered by the SodaStream CO2 carbonators which are available at about 10,000 retail locations in the US.

"Americans now drink more water than soda and I'm delighted to take water to the next level with the luxurious Aqua Fizz," said Daniel Birnbaum, CEO SodaStream International. "Consistent with our mission to revolutionize the beverage industry, we're bringing a straightforward sparkling water system with a beautiful glass carafe that any style-conscious consumer would be proud to put on their dining table. This launch marks an important milestone in our strategic shift toward sparkling water and away from sweetened beverages."

The premium sparkling water maker, Aqua Fizz, retails at $179 and will be rolling out to retailers and www.sodastreamusa.com in June 2017.

About SodaStream

SodaStream is the No. 1 sparkling water brand in volume in the world and the leading manufacturer and distributor of Sparkling Water Makers. We enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water fun and exciting to drink, SodaStream helps consumers drink more water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 80,000 retail stores across 45 countries. To learn more about how SodaStream makes water exciting, follow SodaStream on Facebook, Twitter, Pinterest, Instagram, YouTube, and visit www.sodastream.com.

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SOURCE SodaStream International Ltd.