Single Touch Systems Inc. Names Former Saatchi & Saatchi Executive, James Orsini, As New CEO

Single Touch Systems Inc. (OTCBB: SITO), the mobile media solutions provider serving retailers, advertisers and brands, today named James L. Orsini as its Chief Executive Officer and a member its Board of Directors.

James L. Orsini (Photo: Business Wire)

Orsini (48) is leaving his position as Executive Vice President and Director of Finance and Operations at Saatchi & Saatchi, the famed "Lovemarks” advertising agency and flagship brand of Publicis Groupe (PAR: PUB.PA). Orsini’s appointment is effective immediately.

A proven leader with over 25-years of finance and operations experience across a broad range of marketing and communications disciplines, Orsini will concentrate Single Touch’s focus as a comprehensive mobile media solutions provider for marketers seeking to take advantage of the global proliferation of connected devices. To drive performance and growth, he will look to accelerate the adoption of Single Touch’s abbreviated dial code, ready reminder, couponing and advertising programs for major retailers and brands.

Anthony Macaluso, Single Touch’s Founder and Executive Chairman, stated, "James is the right person at the right time for Single Touch. His unique skill set and experience will help the company capitalize on the enormous opportunities in the marketplace. Few people can sit in a corporate boardroom, a strategy conference and a creative session and add valued insight to all three discussions. James is a trusted and highly respected leader with the passion and vision to reach our most ambitious goals.”

While at Saatchi & Saatchi, Orsini played an integral role in advising top global brands, including J.C. Penney, Procter & Gamble, General Mills, Miller Coors, Lenovo, Novartis and Mead Johnson. Before that, he served as North American Chief Operating Officer at Interbrand, the world’s leading brand consultancy and a subsidiary of Omnicom (NYSE: OMC). Through a career founded in "Big Eight” accounting at KPMG, and later on Wall Street at Goldman Sachs, Orsini has conducted business across the globe.

According to Orsini, "Single Touch’s multi-channel messaging gateway makes it easy for retailers, advertisers and brands to deliver the information consumers want, when they want it. Recognizing the necessity for global brands to establish mobile channel strategies, Single Touch is well positioned to directly connect consumers with the brands they love; enabling marketers to engage, incite and retain their customers on any connected device.”

In connection with Orsini’s appointment, the company is planning the relocation of its headquarters from Encinitas, California to the Newport Office Center in Jersey City, New Jersey.

Mr. Orsini graduated Magna Cum Laude from Seton Hall University with a B.A. in Business Administration. He resides in Livingston, N. J. with his wife and three children.

About Single Touch Systems Inc.

Single Touch Systems Inc. (SITO) is an innovative mobile media solutions provider serving retailers, advertisers and brands. Through patented technologies and a modular, adaptable platform, SITO’s multi-channel messaging gateway enables marketers to reach consumers on all types of connected devices, with information that engages interest, drives transactions and strengthens relationships and loyalty.

For more information visit: www.singletouch.net

Caution Regarding Forward-Looking Statements

This news release contains forward-looking statements that involve risks and uncertainties and reflect Single Touch’s judgment as of the date of this release. These statements include those regarding strategy, growth and future operations. Actual events or results may differ from Single Touch’s expectations. The risks and uncertainties include reliance on brand owners and wireless carriers, the possible need for additional capital, and operational and cultural changes associated with a senior management transition, as well as other risks identified in Single Touch’s most recent Form10-K and Form 10-Q filings with the SEC. Single Touch disclaims any intent or obligation to update these forward-looking statements beyond the date of this press release, except as may be required by law.

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