Sheraton Grand Debuts in Austria with Designation of Revamped Sheraton Salzburg Hotel

Sheraton Hotels & Resorts today announced the designation of Sheraton Salzburg Hotel as a Sheraton Grand, welcoming it to the brand’s premier tier of hotels recognized for their enticing destinations, distinguished designs, and excellence in service and guest experiences. Having just completed a comprehensive, five year top-to-bottom renovation, the Sheraton Grand Salzburg joins a portfolio of 34 other Sheraton Grand properties worldwide, with destinations ranging from Istanbul and Dubai, to Beijing and beyond. Sheraton Grand is one of many initiatives currently underway as part of Starwood’s comprehensive plan to solidify Sheraton as a leading global hotel brand of choice, everywhere.

"As Starwood’s largest and most global brand, we remain focused on our work to keep Sheraton in the spotlight through the continued growth and halo effect of Sheraton Grand,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. "With a refreshed and enhanced aesthetic thanks to its 10 million euro renovation, Sheraton Grand Salzburg is a best-in-class example of the brand’s new elevated approach to design, making it an ideal candidate for the brand’s premier tier.”

The refreshed Sheraton Grand Salzburg combines contemporary touches with traditional Salzburg design. The hotel has added 29 new rooms and suites, and carefully restored the entire sixth floor with tech-enhanced furnishings and premium materials, such as oiled oak floors and bespoke wooden furniture from Tyrol. The minimalistic design concept of the rooms is harmoniously complemented by small details, such as the selection of black and white pictures depicting historical Salzburg scenes. The Sheraton Grand Salzburg also boasts an elevated dining experience with the addition of a show kitchen to the Mirabell Restaurant, providing guests a first-hand insight into culinary creations.

Beyond the enhancements of its renovation, the Sheraton Grand Salzburg features 166 spacious and elegant rooms, including six Sky Suites and a Penthouse Suite, all with city or park views of the famous Mirabell Gardens and Salzburg’s mountain scenery. Sheraton Club rooms and suites offer exclusive access to the Sheraton® Club Lounge, a private space where guests can enjoy complimentary breakfast, drinks and snacks during the day. Piano Bar is a perfect spot for sociable hours, where guests can enjoy creative cocktails as well as imaginative menu additions through Paired, the Sheraton brand’s food and beverage programme that offers small plates and eclectic bar snacks served alongside suggested premium wines and local craft beers.

"We are proud to receive the Sheraton Grand designation, enabling Sheraton Grand Salzburg to join the existing roster of esteemed hotels and resorts worldwide,” said Herbert Mosbruck, General Manager of Sheraton Grand Salzburg. "Our team and ownership have worked diligently to ensure the hotel goes above and beyond in design and service, and it is thanks to the team’s undying support in providing unique experience to our guests every day that we become a Sheraton Grand.”

A Clear Vision

Sheraton Grand is just one of many initiatives currently underway for Sheraton 2020, a comprehensive 10-point plan revealed in June 2015 designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. A nod to the plan’s clear five-year vision, Sheraton 2020 also includes the launch of a new elevated food and beverage lobby program, Paired; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.

For more information on Sheraton Grand Salzburg, please visit www.sheratongrandsalzburg.com, [Facebook link] or follow the property on [Twitter link] and [Instagram link].

About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched "Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.

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