SEPTENI HOLDINGS Sales and Net Income Reach Records in 1H FY9/13, Similar Trends Expected in 3Q FY9/13

SEPTENI HOLDINGS CO., LTD. (JASDAQ:4293), a leading Japanese Internet advertising and related services company, recorded sales growth of 9.5% year-over-year to JPY22.4 billion on the back of strong sales of the Internet Marketing Business. However contributions from social games in the Media Contents Business stalled as SEPTENI prepared for the next stage of its growth and an operating loss was recorded in this segment, which decreased by JPY72 million quarter-over-quarter due to reduction in expenses. Consequently operating and ordinary incomes declined by 11.0% and 5.5% year-over-year to JPY770 and JPY880 million respectively. At the same time, the sale of two group companies during the first half contributed to extraordinary income of JPY313 million and allowed net income to rise by 172.7% year-over-year to JPY736 million.

During the first half of fiscal year September 2013, consolidated total assets grew by JPY815 million from the end of the previous fiscal year to JPY15.1 billion on the back of increases in cash and equivalents and accounts and notes receivables. At the same time, total liabilities and net assets rose by JPY224 and JPY591 million to JPY7.3 and JPY7.8 billion respectively over the same period.

With regards to forward looking earnings, SEPTENI has chosen to announce estimates for only the quarter immediately following the term for which actual results have been announced due to difficulty in making accurate estimates in light of rapidly changing Internet market. And while the Company anticipates continued strong demand for its various services to allow sales to rise by 10.0% year-over-year to JPY33.9 billion during the third quarter of fiscal year September 2013, anticipatory investments including the hiring of 85 new employees and weak profitability of social games in the Media Contents Business are expected to cause operating and ordinary incomes to decline by 9.9% and 6.0% year-over-year to JPY1.0 and JPY1.1 billion respectively. At the same time, net income is expected to rise by 104.4% year-over-year to JPY906 million.

SEPTENI HOLDINGS consists of a group of companies conducting various unique businesses in their respective specialized fields including technology and media content, with a central focus upon the Internet advertising agency business. The SEPTENI Group also provides comprehensive e-marketing support services through cooperation and collaboration with all of its group companies.