Roku Adds Premium Subscriptions To Roku Channel

(RTTNews) - Roku Inc. (ROKU) said it is expanding The Roku Channel to include "Premium Subscriptions." Users will be able to watch both free ad-supported and paid premium entertainment in one easy-to-navigate interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.

In addition to 10,000+ free ad-supported movies and TV episodes already available, The Roku Channel will soon offer users the option to add 25+ Premium Subscriptions from providers such as SHOWTIME, Starz and EPIX.

The company noted that users will be able to discover new services from Premium Subscriptions partners, browse their entire catalogs and then sign-up for at least a seven-day free trial using their existing Roku account information. Premium Subscriptions are only viewable within The Roku Channel.

Additionally, search within The Roku Channel will be expanded, allowing users to easily search for keywords within the channel. The Roku Channel will make subscription streaming easy for users by providing one destination to watch premium entertainment from more than 25 providers with a single monthly bill and simple account management.

Premium Subscriptions and search capabitlities on The Roku Channel will begin rolling out to select Roku devices in late January, with a phased rollout planned for early 2019. The Roku mobile app update will also begin rolling out to iOS and Android devices in late January.