RNB RETAIL AND BRANDS: RNB Launches Exclusive E-Commerce Store in Men´s Fashion

Regulatory News:

On August 25, RNB Retail and Brands (STO:RNBS) launches Man of a kind, a new e-commerce concept with an eclectic value proposition featuring premium products and a supplementary men’s fashion service offering. The concept is unique and meets the strong trend of increased e-commerce activity while improving accessibility for customers.

Man of a kind is an e-commerce concept, which offers a carefully selected product range consisting of international luxury brands with Nordic aesthetics. The product range is supplemented by premium services, such as made-to-measure, style advice and inspiring articles about masculine style and fashion.

"We are proud to be able to offer the market our new e-commerce concept Man of a kind. Featuring a large number of exclusive men’s fashion brands, such as Corneliani, Ermenegildo Zegna, Hugo Boss, Eton, Jil Sander, Kenzo and Paul Smith, as well as supplementary premium services, our offering meets a demand with no comparable competition from other e-commerce players,” says Magnus Håkansson, President and CEO of RNB RETAIL AND BRANDS.

The launch of Man of a kind is a step in the implementation of the Group’s long-term digital strategy and it will become a new business area in RNB RETAIL AND BRANDS with Magnus Håkansson as Chairman and Oscar Åsman as Director of Operations.

"It is important to emphasize that we have long experience of managing store concepts and service offerings with top premium positioning. We are now drawing on that experience as we create a similar offering in a digital store. We are with excitement looking forward to continually developing Man of a kind’s strong customer offering,” says Magnus Håkansson.

The launch will occur on August 25, initially in Sweden. Read more on www.manofakind.se

This information is information that RNB RETAIL AND BRANDS AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out below, on 25 August 2016 at 10.50 a.m. CET.

RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing, accessories, jewelry and cosmetics stores that focus on providing excellent service and a world-class shopping experience. Sales are mainly conducted in Scandinavia through the store concepts Brothers and Polarn O. Pyret, as well as through shops in the department stores NK in Stockholm and Gothenburg. RNB RETAIL AND BRANDS has operations in 11 countries. RNB RETAIL AND BRANDS has been listed on the Nasdaq Stockholm Exchange since 2001.

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