Revlon, Inc. Introduces Vital Radiance(R), An Innovative, New Cosmetics Brand for the 50+ Woman; Vital Radiance Provides Revitalizing Beauty for Changing Skin

Launching in January 2006, Vital Radiance is expressly designed toenhance the natural beauty of the 50+ woman at this exciting time inher life. This consumer is active, engaged and happy with who she is,but she has noticed over time that her skin has changed, and hermakeup doesn't work as well as it used to. Vital Radiance provides acomplete makeup solution that allows her to look and feel her best -today.

"Our research revealed that women over fifty were using less ofcertain cosmetics categories, such as eye products, because currentofferings were not working for her," said Stephanie Klein Peponis,Executive Vice President and Chief Marketing Officer, Revlon, Inc."She was looking for someone to hear, understand and fulfill hercosmetic needs. We heard her, and with Vital Radiance we're thrilledto offer the 50+ woman a full line of cosmetics that meet her needsand allow her to have all the fun and benefits of makeup and beauty."

Using a breakthrough beauty system, exclusive hydrating formulas,a specially developed color palette and expert application techniques,Vital Radiance combines an understanding of a woman's changing skinand the desire to improve the overall beauty experience of the 50+woman.

Vital Radiance Beauty System

As we age, skin changes - lines appear, color diminishes, lashesand brows become more sparse. To achieve optimal results, VitalRadiance recommends that 50+ women update their choice of makeupproducts as well as their application techniques. To address the needsof changing skin, Vital Radiance created an innovative new beautysystem that guarantees mistake-proof beauty in a few easy steps.

The Vital Radiance Prepare - Color - Finish beauty system helpsthe 50+ woman achieve a flawless beauty look in a matter of minutes.

-- The Prepare step helps prep the skin for makeup application by evening out the skin's surface, filling in the lines and concealing any imperfections. Each of the Prepare products - primers, concealers and correctors - contains moisture-rich formulas in beautifully natural shades.

-- The second step is Color, featuring shade palettes for face, eyes and lips that help bring back color and definition to the features while revitalizing overall appearance. Color products include foundations, eye shadows and lip colors.

-- The final step in the Vital Radiance beauty system is Finish. The Finish products, including blush, mascara and lip gloss add a final, defining touch for a beautiful, polished, more vibrant look.

To ensure flawless application of Vital Radiance products, a lineof professional quality brushes was created to accompany the Prepare -Color - Finish system. Face, eye and brow brushes were specificallydesigned to provide better control and seamless application forbeautiful, natural looking results. Each of the Vital Radiance brushesis easy to clean with water and a mild soap.

Frances Hathaway, Vital Radiance makeup artist, remarked, "As aprofessional make-up artist, I am very impressed by Vital Radiance.The formulas are blendable and breathable, and the shades are veryflattering - they are more richly pigmented than other cosmetics,which is important as women lose color in their face as they age." "Itell my clients, 'You're not wearing the same clothes you wore whenyou were in your 20's or 30's, and your makeup has to change as well.'Vital Radiance is what the 50+ woman has been waiting for - it is justfantastic!" said Hathaway.

Personalized Service at 1-800-RADIANT

What makes Vital Radiance exceptional goes beyond just makeup.Vital Radiance's mission is to provide customized service - afirst-of-its-kind in the mass market - to ensure that every womanachieves her best beauty look. Vital Radiance provides easy-to-followapplication techniques and tips specially created by makeup artistFrances Hathaway.

In addition, a dedicated staff of experienced beauty specialistsis available 7 days a week by calling 1-800-RADIANT. Vital RadianceBeauty Specialists are available to provide personalized beautyconsultations, information about the line of products, guidance onapplication techniques, and free product samples.

Vital Radiance is available at drug and mass retailers nationwide.To join the Vital Radiance community, access additional informationabout the brand or to find a retail location near you log ontowww.vitalradiance.com or call 1-800-RADIANT.

About Revlon

Revlon is a worldwide cosmetics, skin care, fragrance, andpersonal care products company. The Company's vision is to deliver thepromise of beauty through creating and developing the most consumerpreferred brands. Websites featuring current product and promotionalinformation can be reached at www.revlon.com, www.almay.com,www.vitalradiance.com and www.mitchumman.com. Corporate and investorrelations information can be accessed at www.revloninc.com. TheCompany's brands include Revlon(R), Almay(R), Vital Radiance(R),Ultima(R), Charlie(R), Flex(R) and Mitchum(R).