Reports : Samsung To Equip Galaxy S Smartphones With Siri-like Digital Assistant

(RTTNews) - Samsung Electronics Co. (SMSN.L, SSNNF.OB, SSNLF.OB) plans to equip its next Galaxy S smartphones with a Siri-like digital assistant, according to reports.

Samsung, which last month acquired U.S.-based artificial-intelligence software company Viv Labs Inc., reportedly said the Galaxy S8 slated for next year will come with AI-enabled features "significantly differentiated" from those of Apple Inc.'s Siri or Google.

The flagship Galaxy S line will prove crucial to salvaging Samsung's reputation in the wake of the fiasco surrounding a Note 7 device prone to bursting into flame.