Regal Entertainment Group Offers Harry Potter and the Half-Blood Prince: An IMAX 3D Experience at 40 Locations

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that tickets are on sale for Harry Potter and the Half-Blood Prince: An IMAX 3D Experience. Utilizing IMAX’s revolutionary live action 2D to 3D conversion technology, the opening sequence, approximately 12 minutes, has been transformed into IMAX^® 3D for a truly magical beginning. The movie opens Wednesday July 29 at a total of 40 Regal Entertainment Group IMAX theatres across the country. The first IMAX 3D shows begin shortly after midnight.

"Harry Potter and the Half Blood Prince debuts in our IMAX theatres featuring selected magical sequences in IMAX 3D. The newest Harry Potter movie has captured the attention of millions, and we are certain the IMAX presentation will enhance the experience,” stated Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group. "Whether seeing Harry Potter for the first time, or seeing it again in IMAX, fans will definitely enjoy the immersive images and impressive sound of the IMAX Experience.”

Experience the explosive 3D opening only in IMAX! The IMAX Experience^® features crystal clear images, laser-aligned digital sound and a maximized field of view. In the sixth installment of the Harry Potter series, the Death Eaters are wreaking havoc in both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. Harry suspects that dangers may lie within the castle, but Dumbledore is more intent upon preparing him for the final battle that he knows is fast approaching. He needs Harry to help him uncover a vital key to unlocking Voldemort’s defenses, critical information known only to Hogwarts’ former Potions Professor, Horace Slughorn. Meanwhile, the students are under attack from a very different adversary as teenage hormones rage across the ramparts. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again. Harry Potter and the Half-Blood Prince is rated PG for scary images, some violence, language and mild sensuality.

Harry Potter themed gift cards are exclusively available at Regal, Edwards & United Artists theatres and online at REGmovies.com. Tickets are now on sale for Warner Bros’ Harry Potter and the Half-Blood Prince: An IMAX 3D Experience at these Regal Entertainment Group IMAX theatres, listed by market:

Visit www.REGmovies.com for updated information, showtimes and to purchase tickets online.

About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company's theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,778 screens in 549 locations in 39 states and the District of Columbia. Regal operates theatres in all of the top 32 and 44 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

Additional information is available on the Company's Web site at www.REGmovies.com.