Purple Stuff Expands Distribution With Kroger

TOMBALL, Texas, Oct. 22, 2013 /PRNewswire/ -- Funktional Beverages, Inc, a healthy liquid refreshment beverage provider, has added Texas Kroger store Deli's to its DSD distribution network.

(Photo:  http://photos.prnewswire.com/prnh/20101229/DA22724)

All flavors of the 16oz. and 8oz. Relaxation drinks are in 185 locations of Kroger stores with a Deli.

There are 235 Kroger stores in Texas, but not all stores have a Deli section.

Purple Stuff has been in select Texas Kroger Company stores since January of 2013.

Purple Stuff has been in the Kroger store owned Smith's Chain for 5 years, and is an established top selling specialty soda in every area the brand is carried.

"We are pleased to have a DSD network for Texas Grocery stores," says Darrell Duchesneau, CEO of Funktional Beverages, Inc.

"Purple Stuff's long history with Kroger stores is validation of the brands popularity from the world's most renowned and respected grocery retailer. We will roll out more Kroger owned stores as we grow our necessary DSD network."

Tim Lucas, CMO at Funktional Beverages, Inc. says "Purple Stuff and its fans deserve a place amongst the largest specialty soda brands in the business. We are the top players per store in unit volumes and gross sales; but we are limited in growth by our DSD network. We are only now, after 5 years, getting the types of distributors that can handle state wide DSD to the Kroger stores. We are now able to hire sales reps and merchandisers in Texas to support our expanding Grocery store base."

About The Kroger Company

Kroger the largest grocery chain in the United States. Kroger's Family of Stores spans 31 states with store formats that include grocery and multi-department stores, discount, and convenience stores. Kroger operates under nearly two-dozen banners including Baker's Supermarkets, City Market, Dillons Food Stores, Food 4 Less, Fry's, Gerbes, Jay C, King Soopers, Kroger, Owen's, Kwik Shop, Loaf 'N Jug, Pay Less, QFC, Quick Stop, Ralphs, Scotts, Smith's, Tom Thumb and Turkey Hill. Kroger operates more than 2,400 grocery stores and almost 800 convenience stores and had sales of over $96.8 Billion in 2012.

About Funktional Beverages, Inc.
Funktional Beverages, Inc. is the manufacturer of the best tasting CSD specialty sodas; and the brand that launched the Relaxation category in 2007 at NACS.The company is a debt free private enterprise in Texas.

SOURCE Funktional Beverages, Inc.