08.09.2014 17:45:00
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Publicis Groupe Acquires Turner Duckworth
Regulatory News:
Publicis Groupe (Paris:PUB) [Euronext Paris: FR0000130577] announced today the acquisition of Turner Duckworth, a leading design and branding agency.
Founded in 1992, Turner Duckworth designs iconic visual identities and packaging for consumer brands such as Coca-Cola, Visa, Miller, Oreo, Jacobs, Google, The Glenlivet, Samsung, Waitrose and Metallica. The Turner Duckworth team of 70 professionals is spread between its London and San Francisco offices.
Turner Duckworth will be aligned with Publicis Groupe’s Leo Burnett, underlining the importance Leo Burnett places on the marriage of design and creative advertising to deliver effective and meaningful communications programs for blue chip clients.
The agency will continue to operate under the name Turner Duckworth and will retain its existing management team and structure. In addition to partnering with Leo Burnett to build seamless communications for their clients, Turner Duckworth will continue to collaborate with clients' agencies, regardless of network affiliation.
Bruce Duckworth and David Turner, joint CEO and CCO of Turner Duckworth, commented: "With Leo Burnett, we see eye to eye about the importance of creative excellence, the growing impact of design on the brand communications world, and the desire to have a strong design voice on a global scale. Most importantly, we like them as people. We have already collaborated with Leo Burnett on work for both Coca-Cola and Samsung, so we know it’s a great fit, and that clients are hungry for seamless creativity from their agencies.”
Tom Bernardin, chairman and CEO of Leo Burnett said: "This is a very important milestone for our company. It makes me very proud that men of David and Bruce’s caliber would come to our creative agency to find a home and assist in their global expansion.”
About Publicis Groupe
Publicis Groupe [Euronext Paris
FR0000130577, CAC 40] is one of the world’s leading communications
groups. The Groupe offers a full range of services and skills: digital
(DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo Burnett,
Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and
buying (Starcom MediaVest Group and ZenithOptimedia), healthcare
communications, with Publicis Healthcare Communications Group (PHCG),
and finally, brand asset production with Prodigious. Present in 108
countries, the Groupe employs 62,000 professionals.
www.publicisgroupe.com
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Viva la Difference !
About Leo Burnett
A HumanKind communications company, Leo
Burnett Worldwide operates with a simple and singular approach: put
a brand's purpose at the center of communications to truly connect with
people. For the past four years, Leo Burnett has been ranked #1 in "New
World Thinking" by The Gunn Report. In 2014, Leo Burnett was
named "Network of the Year" at the International ANDY Awards, ADC
Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions.
Part of the Publicis
Groupe, Leo Burnett Worldwide is one of the world's largest agency
networks with 85 offices and 9,000 employees. The global agency network
works with some of the world's most valued brands including Coca-Cola,
Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Tata among
others. To learn more about Leo Burnett Worldwide and its rich history
of creating iconic brands, visit our site,
Facebook
page and follow us via @leoburnett.
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