PRIMEDIA Names George Kang VP and General Manager of Automotive Digital Network; Edmunds Veteran to Play Key Role in Development of Online Auto Properties

Mr. Kang will play a major role in advancing PRIMEDIA'sauto-related online properties as a leading source for advertisers andmarketers to connect with automotive enthusiasts and in-market buyers.In his new position, Mr. Kang will be responsible for all sales,marketing and ad operations across PRIMEDIA's online automotiveproperties.

"George will help us leverage the integration of MOTOR TREND,AUTOMOBILE Magazine and other content-oriented auto properties withthe Automotive.com site network, which is a market leader in onlinelead generation for lead retailers, car dealers and automanufacturers," said Steve Parr, senior vice president of PRIMEDIA andpresident of PRIMEDIA Automotive.

PRIMEDIA's Automotive Digital Network delivers more than 10million unique visitors and 55 million page views each month and iscurrently ranked as the seventh largest online automotive network,according to Nielsen. In addition, Nielsen's @Plan market researchsystem indexes the PRIMEDIA Automotive Digital Network as the leadingonline network in the critical category of users who intend topurchase a new or used vehicle in the next six months.

"George is a veteran marketer with a track record of developinginnovative online programs for endemic and non-endemic advertisers,"said Josh Speyer, CEO of Primedia's Automotive Digital Network. "Theaddition of George is a big boost to our progress in building afirst-class team that will steer PRIMEDIA's top digital brands."

Mr. Kang comes to PRIMEDIA from Edmunds, where he worked for thepast five years, most recently handling sales and business developmentefforts with the major West Coast OEMs. At Edmunds, he wasinstrumental in developing dynamic, compelling campaigns for variousOEMs. Prior to Edmunds, Mr. Kang worked at both Nissan and MercedesBenz in a variety of product development and marketing roles.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the UnitedStates. With 2005 revenue of $990 million, its properties compriseover 100 brands that connect buyers and sellers through printpublications, Internet, events, merchandise and video programs inthree market segments:

-- Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 90 publications, 100 leading Web sites, 90 events, 11 TV programs, 600 branded products, and has such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com.

-- Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 50,000 locations. The Group owns and operates leading Web sites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and RentClicks.com.

-- Education includes Channel One, a proprietary network to secondary schools and PRIMEDIA Healthcare, a continuing medical education business.