PRIMEDIA Expands Magazine Distribution into New Retail Locations; Comp

    Business Editors

    MIDDLEBURY, Vt.--(BUSINESS WIRE)--April 21, 2005--RetailVision, the largest magazine distributor to specialty retailers in the U.S. and a PRIMEDIA company, today announced new distribution agreements with leading independent and chain retailers including CSK, Blockbuster and Fred's Dollar Store.
    The addition of CSK adds more than 1,100 retail locations to the distribution of PRIMEDIA's automotive publications, including top performing newsstand brands such as Truckin' and Import Tuner. With CSK, PRIMEDIA now has distribution agreements in 90% of U.S. automotive chain stores. Distribution at Fred's Dollar Stores takes magazines into 520 locations throughout the southeast, marking the first time the chain has sold magazines. The expansion of an agreement with Blockbuster will add 450 new locations.
    "A key part of PRIMEDIA's retail distribution strategy is to focus on specialty retailers so that consumers can find magazines at those retail locations that are selected specifically for that particular environment such as automotive publications at CSK," said Steve Aster, president of Consumer Marketing for the company's Enthusiast Media segment.
    Through strategic, turnkey magazine sales programs, RetailVision acts as the category manager for retailers by implementing the racking, distribution, credit and collection, processing of returns, fulfillment, magazine selection, and order regulation of magazines. RetailVision also supports specialty stores' sales of core products with strategic marketing and placement programs. In addition to distributing PRIMEDIA's more than 120 enthusiast titles, RetailVision also distributes publications from other major publishers such as Meredith, Conde Nast and Wenner to 50,000 locations nationwide. Among those locations, approximately 34,000 are proprietary stores and 16,000 are chain locations that include national and regional chains such as Pep Boys, AutoZone, and The Sports Authority.

    About RetailVision

    RetailVision, a PRIMEDIA company, creates and manages magazine sales and distribution programs for specialty retailers, serving independent and chain retailers. RetailVision's knowledge and experience, combined with superior technology, have made it the largest specialty retail magazine distributor in the United States.

    About PRIMEDIA

    PRIMEDIA (NYSE: PRM) is the leading targeted media company in the United States. With 2004 revenue of $1.3 billion, our properties comprise more than 200 brands that connect buyers and sellers in more markets than any other media company through our print publications, Web sites, events, newsletters and video programs in four business segments: Enthusiast Media, Consumer Guides, Business Information, and Education. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Home Guide. PRIMEDIA Business Information has more than 60 publications in 18 market sectors. PRIMEDIA Education includes Channel One and other educational products.

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CONTACT: Sloane & Company Josh Hochberg, 212-446-1892 jhochberg@sloanepr.com

KEYWORD: VERMONT INDUSTRY KEYWORD: PUBLISHING AUTOMOTIVE SPORTS INTERNET E-COMMERCE SOURCE: PRIMEDIA

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