PRIMEDIA Announces Appointment of Carl Salas to Treasurer

    Publishing Writers/Business Editors

    NEW YORK--(BUSINESS WIRE)--May 11, 2005--PRIMEDIA Inc. (NYSE: PRM), the country's leading targeted media company, today announced that Carl Salas, 44, has been promoted to Vice President and Treasurer of the company. He will continue to report to Matthew Flynn, Senior Vice President and Chief Financial Officer.
    "Carl is an experienced financial manager whose astute judgment will continue to benefit the company," said Matthew Flynn, Senior Vice President, Chief Financial Officer and past Treasurer of PRIMEDIA. "Carl's knowledge of the capital markets and banking experience enhances our ability to improve the returns for our shareholders."
    Mr. Salas joined PRIMEDIA in 2003 as Vice President and Assistant Treasurer. He has demonstrated proven leadership in negotiating an appropriate capital structure, designing a risk management program, and streamlining the treasury operations across business lines--all of which have led to a stronger balance sheet and greater financial stability for PRIMEDIA. Most recently, he was responsible for senior note and preferred stock redemptions and reductions in bank debt that will lead to improvements in free cash flow.
    Prior to joining PRIMEDIA, Mr. Salas was with Castle Crow & Company, LLC where he worked across multiple industry segments for equity financing of acquisitions. He also spent nine years as a Managing Director in the Entertainment and Media Industries Group at Banc of America Securities. Before joining Banc of America, Mr. Salas was with The First National Bank of Boston.
    Mr. Salas holds an MBA in Finance from Columbia Business School and an AB in Biochemistry from Dartmouth College. He also served as a commissioned officer in the United States Air Force.

    About PRIMEDIA

    PRIMEDIA (NYSE: PRM) is the leading targeted media company in the United States. With 2004 revenue of $1.3 billion, our properties comprise more than 200 brands that connect buyers and sellers in more markets than any other media company through our print publications, Web sites, events, newsletters and video programs in four business segments: Enthusiast Media, Consumer Guides, Business Information, and Education. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Home Guide. PRIMEDIA Business Information has more than 60 publications in 18 market sectors. PRIMEDIA Education includes Channel One and other educational products.

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CONTACT: PRIMEDIA Inc. Investors: Eric Leeds, 212-745-1885 or Sloane & Company Media: Josh Hochberg, 212-446-1892 jhochberg@sloanepr.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING MANAGEMENT CHANGES SOURCE: PRIMEDIA Inc.

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