Priceline Group Buys PriceMatch

(RTTNews) - The Priceline Group Inc. (PCLN) said Friday that it has bought PriceMatch, a cloud-based data and analytics solution for hotels.

Terms of the deal were not disclosed.

Through a system of proprietary algorithms, PriceMatch's intuitive, cloud-based platform delivers real-time data to hotels, giving them a deeper understanding of current performance in order to drive improvements on their top and bottom lines. The addition of PriceMatch will further Priceline's continued efforts to drive value for its network of 600,000+ accommodations partners worldwide, helping them expand through next generation technology services and distribution expertise.

PriceMatch will be integrated into BookingSuite, a recently-launched division of Booking.com, an operating business of The Priceline Group, that helps accommodation providers grow their businesses and their brands through smart software and services.