25.10.2005 12:00:00
|
Planar Brings the Power of Touch to Hot Wheels(R) Fans in New York; Planar Touchscreen Monitors Help Kids Personalize Their Own Hot Wheels(R) Cars at FAO Schwarz
Designing a car with the Hot Wheels(R) Custom Car Factory Kioskapplication takes only a few minutes, and the customer receives acertificate of authenticity with the purchase. The price of acustomized Hot Wheels(R) car is approximately $20. Mattel is currentlyusing Planar 17-inch touchscreen monitors for consumer access andserver control.
"We're thrilled to bring our 20 years of display expertise to apremiere brand like Hot Wheels(R)," said Rob Baumgartner, Planar'soperations director. "On a recent business trip, I visited FAO Schwarzand experienced first-hand the unique experience of customizing a redHot Wheels(R) Hummer. One little boy was so enthralled tailoring hiscar and watching the video of it being built, it made me want to bringback my daughter and let her create her own."
"Touchscreen technology provides an exciting way for consumers tointeract with the Hot Wheels brand, allowing them to develop their owncustomized product," said Doug Wadleigh, vice president, Hot Wheelsmarketing, Mattel. "I've been delighted by the durability andreliability of Planar's touchscreen system, which ensures that everykid who visits FAO has a fun, engaging Hot Wheels experience."
Planar's touchscreen monitors, featuring 3M(R) world-classtouchscreen technology, literally put the shopping experience atconsumers' fingertips and help retailers and brands communicate withcustomers more effectively. Planar offers a full suite of standaloneor open-frame touchscreen monitors, from point-of-sale orderingsystems at athletic stores to point-of-information kiosks in museumsand point-of-purchase ticketing systems in subways. Planar guaranteesthe performance of its standalone PT touchscreen monitors with itsCustomer First(TM) three-year warranty, which promises two-day advancereplacement.
Both of Planar's touchscreen lines -- the PT touchscreen and LAopen-frame monitor lines -- provide improved touch accuracy, superioroptical performance and better protection against scratching. Witheither resistive or capacitive touchscreens, the PT and LA monitorssupport touch applications in both attended and unattendedenvironments. In addition, the displays' human interface device(HID)-compliant drivers provide easy integration with programs runningon any Windows 98 or newer operating system, shortening thetime-to-market for integrators and OEMs developing or installing touchsolutions.
Planar has an expanded, comprehensive suite of touchscreenmonitors designed for OEMs, integrators and value-added resellers(VARs) targeting the growing markets for point-of-sale andpoint-of-purchase monitor systems in retail, hospitality and gamingenvironments.
Design and engineering support are available for the embedded LAmodels. To learn more about Planar's touchscreen solutions, pleasevisit www.planar.com.
About Planar
Planar Systems, Inc. (NASDAQ:PLNR) is a leading provider of flatpanel display hardware and software solutions for demanding medical,retailing, industrial and commercial applications. Hospitals, shoppingcenters, banks and businesses of all sizes use Planar displaytechnology to help connect people, information and ideas. Founded in1983, Planar is headquartered in Oregon, with offices, manufacturingpartners and customers worldwide. For more information, visitwww.planar.com.
HOT WHEELS and associated trademarks and trade dress are owned byMattel, Inc. (C) 2005 Mattel, Inc. All Rights Reserved.
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
Nachrichten zu Planar Systems Inc.mehr Nachrichten
Keine Nachrichten verfügbar. |