Pioneer Offers a Choice in Satellite Radio Service with New Add-On SIR

    Business Editors/Entertainment Editors/High-Tech Writers
    2005 International CES
    Booth #9826

    LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2005--With the surging popularity of satellite radio due to its wide variety of programming and commercial-free format, Pioneer Electronics (USA) Inc., the established leader in mobile entertainment products, today introduced the SIR-PNR1 add-on SIRIUS Satellite Radio (NASDAQ: SIRI) tuner, giving consumers the choice in satellite radio service. Compatible with SAT Ready and most IP-Bus Pioneer head units, the SIR-PNR1 tuner comes equipped with all the installation hardware including the SIRIUS antenna.
    "Pioneer consumers now have a choice of satellite radio service," said Michael Townsen, director of marketing for the mobile entertainment division of Pioneer Electronics (USA) Inc. "The SIRIUS tuner is compatible with millions of head units with IP-Bus changer controls we've sold throughout the years. Offering an add-on SIRIUS tuner shows our commitment to the satellite radio business."
    Combined with a Pioneer head unit and activation, the SIR-PNR1 tuner accesses SIRIUS Satellite Radio's 120 channels of coast-to-coast digital-quality broadcasts that include music, news, sports and talk radio channels. Pioneer headunits will display channel, artist, album and song names with the ability to scroll.
    The Pioneer SIR-PNR1 add-on tuner will be available in January 2005 with a suggested retail price of $120.

    About SIRIUS

    SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
    Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment and components. Founded in 1938 in Tokyo, Pioneer Corporation (NYSE:PIO) employs more than 36,000 people worldwide. Its shares are traded on the New York Stock Exchange.

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CONTACT: Pioneer Electronics (USA) Inc. Jaed Arzadon, 310-952-2451 jaed.arzadon@pioneer-usa.com or Steve Bonsignore, 212-537-8094 sbonsignore@gcigroup.com

KEYWORD: CALIFORNIA NEVADA TRACK INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD HARDWARE COMPUTERS/ELECTRONICS TELEVISION/RADIO CABLE TRADESHOW PRODUCT SOURCE: Pioneer Electronics (USA) Inc.

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