Paid, Inc. Providing Online Merchandising for United Football League at www.GetUFL.com

Paid, Inc. (OTCBB:PAYD), in conjunction with the United Football League, launched the UFL’s online retail store, www.GetUFL.com, on Monday, August 10th. Since its debut, more than 32,000 unique visitors have explored the site with several categories selling out of its initial stock. Paid is maintaining the online store and handling merchandise fulfillment for the UFL and its four inaugural teams: the Las Vegas Locomotives; the California Redwoods; the Florida Tuskers and the New York Sentinels.

"The UFL’s management team has the array of talent, knowledge and experience needed for building a successful world class football league, making this a tremendous ground floor opportunity for Paid, Inc.,” said Rich Rotman, Paid, Inc. COO. "We’re thrilled the UFL chose us to be part of their endeavor based on our proven track record of customer satisfaction and service for online retail merchandising and fulfillment using Paid’s content management system. The exciting, competitive and affordable football experience that the UFL is offering provides myriad merchandising opportunities. We’re working closely with the UFL to provide fans with excellent customer service and a streamlined experience as they shop online for UFL branded products.”

GetUFL.com is the only site offering an authentic, customizable team jersey, from Gamewear Team Sports, the Official Outfitter of the UFL. Fans can choose their favorite player or make up their own name and number.

"The overall response to the initial products offered by GetUFL.com has been extremely positive and Paid Inc. has done a tremendous job in servicing our fans,” added Frank Vuono, COO of the UFL. "As we continue to plan for our opening games, we encourage fans to check back often to the site as new products are being frequently added with the introduction of team names, players and the approaching season.”

About PAID, Inc.

PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc(TM) online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. www.PAID.com.

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Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

About The UFL

The UFL was developed to fulfill the unmet needs of football fans in major markets currently underserved by professional football by providing a high quality traditional football league comprised of world class professional football players. The UFL will serve the communities with pride, dedication and passion, and uphold a leadership role in the development of football worldwide. The UFL will provide every fan with an affordable, accessible, exciting and entertaining game experience. Scheduled to debut in October 2009, the UFL’s headquarters is in New York, N.Y. and has satellite offices in Jacksonville, Fla. and Rutherford, N.J. The UFL is led by Commissioner Michael Huyghue, COO Frank Vuono and is being funded by a consortium of investors including UFL Founder Bill Hambrecht, Tim Armstrong, Bill Mayer and Paul Pelosi and Tampa Bay Rays. For more information on the UFL and how to purchase tickets for the UFL’s "Premiere” season, please visit www.ufl-football.com. For group ticket sales, please call 877.UFL.2009.