27.01.2017 23:13:00

NY Based Website Development Company, Lounge Lizard, Shares 4 Reasons to Employ Micro-Interactions

NEW YORK, Jan. 27, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York website design company within the website and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." 

Micro-interactions guide the user to help achieve the goals of a website. They make sites more intuitive, call attention to important site elements, increase metrics, and create a better overall user experience through communication and engagement. NY based website development company, Lounge Lizard, shares four reasons to employ micro-interactions.

  • Micro-interactions can improve metrics Micro-interactions lead users to the end goals of a site. Guiding micro-interactions can lead a user to take advantage of a promotional opportunity, can lead them to fill out information for lead generation, and can be implemented in the checkout process on e-commerce sites. Micro-interactions on e-commerce sites help to improve conversion and unit movement, by denoting promotional opportunities and guiding the users through the checkout process easily to avoid site or cart abandonment.
  • Clear communication results in a better user experience and site retention Micro-interactions communicate with users to show that a request is being processed, which stage of processing is being completed, and provides clear direction on where to go to accomplish a task or find information. Users who feel that they understand what is going on and where to go are more likely to stay on a site, revisit a site, and ultimately, utilize the brand due to a good user experience.
  • Micro-interactions drive CTA engagement to deliver on goals Micro-interactions help business to achieve specific goals by navigating the user toward goal driven CTAs. Micro-interactions draw attention to and guide the users to CTAs, increasing the likelihood that users will reach the brand's desired navigational route to meet their end objectives.
  • Micro-interactions can improve user engagement   Micro-interactions increase engagement which results in better SEO, in better shareability on social media, and increases buy-in with a brand. Microinteractions can be used to teach users how to complete a task on a website, leading to goal achievement, can be used to guide the users to recommended next steps, and can even entertain users while they wait for a page or task to load. 

    • Lounge Lizard Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

    Media Contact:Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

    News distributed by PR Newswire iReach: https://ireach.prnewswire.com

    SOURCE Lounge Lizard

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