Nielsen To Launch Digital Ad Ratings In 7 Markets Across Asia, Latin America

(RTTNews) - Nielsen (NLSN) Tuesday said it would launch its flagship digital advertising measurement solution - Digital Ad Ratings - in seven markets across Asia and Latin America over the coming months, to advance digital advertising accountability in the regions.

The seven markets include Singapore, Japan and Indonesia, which are now commercially available, in addition to the Philippines, Thailand, Malaysia, and Mexico. This brings the total to 16 markets globally.

Digital Ad Ratings provides the media industry with a highly accurate method of measuring online advertising audiences, delivering reach, frequency and gross rating point metrics. It also provides demographics such as age and gender to determine the effectiveness of digital advertising campaigns.

The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers.