Nielsen, MMRD Announce New JV - Quick Facts

(RTTNews) - Nielsen Holdings N.V. (NLSN), a provider of information and insights into what consumers watch and buy, and Myanmar Marketing Research & Development Co., Ltd or MMRD, the pioneer of research services in Myanmar, announced a new joint venture collaboration, effective March 1.

The joint venture entity, Nielsen MMRD, will combine the collective solutions of the two organizations to help companies which are established in Myanmar or have plans to enter the market to understand the unique market and consumer dynamics.

According to Nielsen MMRD, over 56 million people currently live in Myanmar, with around 47 percent aged less than 24 years.