New TomTom VIA: Satnav Reliability with Real-Time Smarts of a Phone

TomTom (TOM2) announces two new smart satnavs today which use your smartphone to enhance their intelligence further. The TomTom VIA 52 and 62 feature a smartphone connection – meaning drivers get much more for their money. The satnavs double as Bluetooth^® connected hands-free kits for calling, feature real-time traffic information, and live speed camera alerts¹, all at an affordable price.

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The new TomTom VIA 52 navigation device (Photo: Business Wire)

The highly-praised real-time traffic information means that drivers can avoid sitting in queues, while the live speed camera alerts gets drivers to new locations safely, and stress-free.

After pairing their satnav with their smartphone, drivers can simply slip the phone in their pocket, get in the car and everything is ready to go – leaving them to focus on enjoying the drive. By combining the connected smartphone and satnav, the driver gets the best of both worlds².

Corinne Vigreux, co-founder and managing director, TomTom Consumer said: "We want drivers to be able to enjoy the journey ahead feeling safe and relaxed. That’s why the new TomTom VIA satnavs come with hands-free calling, and smartphone connectivity. The new devices are also packed with award-winning innovative features, smart routing, and our super-accurate maps – everything needed to drive headache-free.”

Lifetime Maps and Lifetime Traffic³ are also included at no additional cost. This means that drivers don’t need to worry about paying for map updates, or traffic information in the future⁴.

Drivers can begin planning a journey from the sofa, using TomTom MyDrive. This is a free planning tool available on a smartphone, PC or tablet. Using the MyDrive app, TomTom Traffic Checker sends drivers alerts about the live traffic situation, so worrying about what time to set off is a thing of the past – TomTom takes care of it.

The TomTom VIA 52 and 62 feature 5-inch and 6-inch screens, respectively. The TomTom VIA 52 is available immediately from selected retailers and on the TomTom webstore while the VIA 62 will be on sale from July.

-ENDS-

The Bluetooth^® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by TomTom is under license. Other trademarks and trade names are those of their respective owners.

About TomTom

At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it. We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone. We have four customer facing business units: Consumer, Telematics, Automotive and Licensing. We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry. Founded in 1991 and headquartered in Amsterdam, we have over 4,600 employees and sell our products worldwide.

¹ Speed Camera Alerts are free for three months, after which time a subscription is required.

² Average data consumption for is approximately 10MB per month.

³ Lifetime Map updates and Lifetime TomTom Traffic are free, for the life of the device. Lifetime Maps: For the life of your product, you can download 4 or more full updates of your map of Europe every year. You need a PC with an Internet connection and a MyTomTom account to download map updates. For more information, visit tomtom.com/lifetimemaps.

⁴ Live features work using a smartphone connection via Bluetooth®.

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