New Leadership Team In Grey Latam And Grey Mexico

MEXICO CITY, Feb. 8, 2019 /PRNewswire/ -- Grey announced the promotion of Marco Milesi, currently President of Grey Mexico, to the position of President and CEO of Grey Latam. In addition, he will maintain the responsibility as CEO of Mexico.

To give continuity to the leadership in Mexico, Milesi appointed Humberto Polar as President of the local branch, a position that adds to his responsibilities as Chief Creative Officer in Mexico. "The appointment of Humberto reflects a culture already present in other offices of the network, where creative leaders also assume a business management position, which today is a differential of Grey," Milesi said.

As a result of his successful management as President of Circus Grey Peru, where he quadrupled turnover and made it the largest network agency in Latin America, Marco Milesi assumed the leadership of Grey Mexico in 2017. Just one year after his arrival, he achieved a growth of 43%, making it the second fastest growing Grey agency in the world.

"Creativity is the heart of Grey, it is the growth engine of the agency and the great added value to solve the communication challenges of our clients. With this in mind, we reinvented the agency and today we are digital at the core, 80% of our revenue comes from digital projects," said Milesi.

"Today we can do any kind of work, such as the P&G Innovation Center, branding, shopper marketing, as well as digital and traditional campaigns. By having integrated teams with all these disciplines, we have become particularly effective. We have participated in about 50 pitches during 2018 and have won half," added Polar.

In addition, two other important changes in the management of the agency were announced: Ericka Sigüenza joins in the role of Head of Business Development for Latam. She joins the regional team where Diego Medvedocky already serves as CCO Latam and Jose Garcia Gonzalez as regional head of Townhouse (Grey's production unit).

The other appointment was Coral Arnedo as General Business Director and, together with Alma Jordan, Head of Strategy, she will handle the operation of Grey Mexico along with Humberto Polar.

About the new members of the regional team:

Marco Milesi
Milesi has more than 30 years of experience in the industry. Marco started his career in 1990 at P&G Italia. In 1993 he joined Leo Burnett where he worked for 13 years and developed a career that took him to SVP, Business & Operations Development for Latin America. In 1998 he founded Leo Burnett Peru and became its CEO. After leaving Leo Burnett, he joined Lowe Worldwide as Global Business Director for Unilever. In 2007 he founded Circus Grey and in 2017 he became President of Grey Mexico.

Ericka Sigüenza
Sigüenza has more than 18 years of experience in advertising. From 2000 to date she has worked in such agencies as Publicis, Lowe and Leo Burnett. In 2006 she joined DDB Mexico as Director of Strategic Planning. This year Ericka joins as Business Development Director for Grey Latam.

About the new leadership team in Mexico:

Humberto Polar
Polar is one of the most prominent Latin American creatives in the region. He joined Grey Mexico as CCO in 2017. Previously, he was VP Creative of FCB Mexico. He was previously CEO and creative leader of FCB Mayo (Peru). In addition, he was a founding member of Lowe-SSP3 in Colombia and head of the Lowe Latam creative team. In 2013 he was chosen by Business Insider as the seventh best creative in the world.

Coral Arnedo
Arnedo has more than 12 years of experience. She joined Grey Mexico in 2016. Coral previously worked at Vertice Comunicacion, McCann and Circus. Today she is named General Business Director at Grey Mexico.

Alma Jordan
Jordan started her career as a copywriter at Ogilvy in 2004. She was Creative Director at Wunderman and a few years later, Content Strategy Director at Crossmedia. In 2014, she joined Grey as a digital planner and today occupies the position of Head of Strategy.

About Grey

Grey is the advertising network of Grey Group, which ranks among the largest global communications companies.   Its parent company is WPP (NYSE: WPP). Under the banner of "Grey Famously Effective Since 1917" the agency serves a blue-chip roster of many of the world's best known companies:  Procter & Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, Marriott Hotels & Resorts, Nestle, Walgreens, Applebee's, and T.J. Maxx.  In recent years, Grey has been named Adweek's 'Global Agency of the Year" twice; Advertising Age's 'Agency of the Year' and Campaign magazine's 'Global Network of the Year' in recognition of its creative and business performance (www.grey.com)

Contact: Owen J. Dougherty                                               
212-546-2551
owen.dougherty@grey.com

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