Mrs. Freshley's® Takes Snacking To New Levels With FINAL FANTASY XIV®: Stormblood™ Partnership

THOMASVILLE, Ga., June 15, 2017 /PRNewswire/ -- When FINAL FANTASY XIV: Stormblood is released next week, fans of the critically acclaimed online game will have the opportunity to experience its virtual world in a new way. Through a partnership with national snack brand Mrs. Freshley's, players can use FINAL FANTASY XIV: Stormblood imagery printed on Mrs. Freshley's packages to unlock exclusive game play power and participate in an epic, year-long sweepstakes that runs from June 15, 2017 through May 15, 2018.

Power-packed Honey Buns
During this period, packages of Mrs. Freshley's single-serve Chocolate Cupcakes, Grand Iced Honey Buns, and Original Jumbo Honey Buns will feature FINAL FANTASY XIV: Stormblood graphics with unique markers that activate an interactive, augmented reality display using the Blippar smartphone application. After purchasing a specially marked Mrs. Freshley's snack and downloading the Blippar app, fans can scan or "blip" the package imagery to register and unlock an exclusive FINAL FANTASY game code. This code generates a virtual quintet of power-packed honey buns that can be used in play. Users can scan up to 3 packages a day, with a total of 10 redemptions over the course of the promotion.

Chance to Win a Trip to San Diego 
Blipping the package automatically enters users into the Mrs. Freshley's FINAL FANTASY XIV: Stormblood Sweepstakes. One lucky grand prize winner will receive a trip for two to San Diego to attend the nation's premier comic convention July 18 - 22, 2018. More than 100 other FINAL FANTASY XIV: Stormblood prizes will be awarded. Users will receive one sweepstakes entry per day. 

"Video games are extremely popular, especially with our fan base," said Meredith Butler, Mrs. Freshley's brand manager. "FINAL FANTASY is a well-known franchise that delivers a quality experience from each game's release. Combining Mrs. Freshley's innovation and quality with FINAL FANTASY's amazing graphics, strong characters and trendsetting style makes for a natural partnership that fans are sure to love." 

You can find FINAL FANTASY XIV: Stormblood Mrs. Freshley's treats in convenience stores and vending machines nationwide. To keep up with the promotion, follow Mrs. Freshley's on social media @MrsFreshleys or Facebook.com/MrsFreshleys. For official sweepstakes rules, please visit www.mrsfreshleys.com.

About Mrs. Freshley's

Mrs. Freshley's, an award-winning brand synonymous with innovation, quality and great taste for more than 20 years, is available in grocery retailers, convenience stores and the vending market nationwide. A Flowers Foods brand with more than 50 different snack cakes and pastries, everyone is sure to enjoy Mrs. Freshley's go-to classics or find a new favorite. Visit www.mrsfreshleys.com for product information, recipe ideas and more. 

FINAL FANTASY, FINAL FANTASY XIV, FFXIV, SQUARE ENIX, and the SQUARE ENIX logo are registered trademarks or trademarks of Square Enix Holdings Co., Ltd.
STORMBLOOD is a registered trademark or trademark of Square Enix Co., Ltd.

For more information:
Greer Hackett
The Zimmerman Agency
ghackett@zimmerman.com

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SOURCE Mrs. Freshley's