Moka Chooses Keynote's Mobile Application Perspective for Complete Visibility of Common Short Code Performance and Delivery

Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that Moka has selected Keynote’s on-demand Mobile Application Perspective® technology for Common Short Code (CSC) SMS monitoring. Keynote’s first-of-its-kind Common Short Code monitoring service was created based on the growing industry demand for a solution that offers increased visibility into the performance, availability and delivery of messages sent via Common Short Codes. Moka’s real-time multi-lingual communications solutions offer users the ability to send a word or sentence in English as a text message to Moka’s server. Moka’s server then sends back to the user the text message translated into Spanish or Chinese. Alternatively, a user can use Moka to send a message to another user in English and have it translated to Spanish or Chinese. Moka is rolling out its product to millions in China thanks to its partnership with Mobile Multimedia and is testing its functionality with China Mobile, one of the largest carriers in the world. Moka will also be launching its Spanish service in the US. This powerful functionality occurs via a Common Short Code SMS. Leveraging Keynote’s Mobile Application Perspective technology, Moka is using emulated handsets to continuously send and receive messages for full visibility into the performance and delivery of its Common Short Codes service. Additionally, Keynote’s solutions enable Moka to assess the performance of its SMS aggregator to better assure it is meeting its SLA. "Our customers rely on timely and dependable message delivery,” said Michael Donahue, CEO and co-founder of Moka. "By using Keynote’s Mobile Application Perspective technology for Common Short Code monitoring, Moka has full visibility into the end-user experience and quality of service enabling it to ensure the best possible customer experience.” "Using Keynote, Moka has complete visibility into the performance of its Common Short Code service and is also able to gauge which SMS aggregator best supports the company’s objectives and goals,” explained Shlomi Gian, director of mobile business development at Keynote. Common Short Codes represent a fast-growing channel offering direct communication with consumers, anytime and anywhere through a common medium – Short Message Service (SMS). Common Short Codes are four to six digit numeric codes to which text messages can be sent from a mobile phone to access or buy mobile content (e.g. horoscopes, games, ring tones, etc.), vote for your favorite TV personality, participate in a poll, and more. Common Short Codes can be leased by any company looking to interact with hundreds of millions of wireless consumers. "Until now, many companies have been in the dark in regard to the delivery time and success rates of their Common Short Code service,” said Manny Gonzalez, senior director of mobile technology at Keynote. "Given the rise in the number of companies leveraging Common Short Code SMS as an integral element of their business model, we created this first-of-its-kind service that can accurately measure the performance, reliability and round-trip delivery time of a Common Short Code transaction. The interest we’ve seen in this new service thus far is both impressive and promising.” Keynote also announced at CTIA that it will introduce the industry’s first study on the performance of Common Short Codes (CSCs). Using the company’s on-demand Mobile Application Perspective® monitoring service, Keynote’s comprehensive study will calculate the roundtrip delivery time, success rate and reliability of 25 independent Common Short Codes and rank the Short Message Service (SMS) aggregators based on the performance and availability of their implemented Common Short Codes. For more information, please visit: http://www.keynote.com/company/press_room/index.html. About Keynote Keynote Systems (Nasdaq:KEYN) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries. Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers. Keynote helps over 2,700 corporate customers become "the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone. Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400. About Moka Moka is a universal translator that allows users to instantaneously and accurately translate text messages from their language to another. Moka lets users turn their cell phones into mobile language translators that will return a translated word, phrase or sentence to their phone so they can say the words or show them to a speaker of the other language. In addition, Moka allows users to chat with friends or business associates in different languages by sending translated text messaging directly to their cell phones via SMS. Moka uses the most advanced language translation technology in the world and is able to adapt to text-messaging slang terms and usage. Moka is headquartered in West Palm Beach, Florida and can be reached at www.moka.com or by phone in the U.S. at 561-459-1291. Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2008 Keynote Systems, Inc.