Media Alert: Axway Ignites the Future of Digital Business

Axway, (Paris:AXW) (Euronext: AXW.PA), a market leader in digital business enablement, is hosting a new virtual event to help business and IT executives successfully capitalize on the latest digital business trends. The new Axway Spark event will provide an interactive and on-demand forum for attendees to learn how they can transform their business in the age of the digital customer, including a featured presentation by Constellation Research’s Ray Wang discussing the "7 Steps to Successful Leadership in Digital Customer Experience.” The first annual Axway Spark event will take place on November 3, 2016 at 8:00 a.m. U.S. PST.

Digital technologies are now intimately woven throughout every facet of society. From the data center all the way to the mobile device, and now out to the Internet of Things, new approaches to delivering immersive experiences have emerged. Axway Spark will reach a global network of thousands of IT and business executives, helping them harness massive streams of data to intelligently shape all of their customers’ virtual and physical interactions into a seamless digital journey. The sessions will help organizations:

• Understand new ways that their lines of business and external partners, suppliers and developers can work together to improve customer engagement and retention.
• Learn from successful, real world scenarios and case studies to discover the true value of digital business.
• Embrace new business models to capitalize on new market opportunities and develop incremental revenue streams.
• Gain insights via virtual demonstrations, presentations, "how tos”, research, white papers and more through the Spark "exhibit hall.”

During the Axway Spark live session, Axway will unveil its new cloud-enabled data integration and engagement platform. The new open innovation platform enables a dynamic ecosystem of end users, developers and partners to collaborate on digital business models and invent new products and services to generate added revenue streams.

Axway Spark will provide attendees with an interactive experience that is much like attending an on-site event in person, only without the travel expense, registration fees, or the need to spend valuable time away from the office. All sessions will be recorded and available on demand. Register today for Axway Spark by visiting: https://www.axway.com/spark.

Learn more about Axway and read Axway’s blog.

Follow Axway’s news on Twitter: @Axway #AxwaySpark

About Axway

Axway (Euronext: AXW.PA) empowers more than 11,000 customers worldwide to collaborate smarter, innovate faster and engage better with their partners, developers and customers. From integration technology that securely connects people, processes and things to an engagement platform that enables API management, identity management, mobile app development and analytics, Axway solutions are enabling digital business. Axway is registered in France with headquarters in the United States. More information is available at: www.axway.com.

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