Manchester United Launches Presence On LINE - Quick Facts

(RTTNews) - Manchester United (MANU) announced details of a new presence on LINE, one of Asia's biggest social messaging platforms, which could see the club engage with more than 490 million users across the globe.

The Club's presence on the social messaging platform will allow users to access Manchester United news, videos and imagery directly from their mobile phones, to share with friends and contacts.

The launch sees the English language version available to users across the globe, with local language versions available in Japan and Thailand.

This latest expansion into social messaging platforms comes after the Club recently exceeded 55 million fans on Facebook. This is the fastest for any sport organization. The club celebrated a year on twitter amassing nearly three million followers in the process.

Earlier this year, Manchester United and Google+ embarked on a world-first effort to give fans the opportunity to cheer on the team virtually, appearing via a live Google+ Hangout on Old Trafford's digital hoardings.