Macromedia Teams Up With HP To Help Telecommunications Operators Deliver Next-Generation Communications Services

Macromedia, Inc. (Nasdaq:MACR) today announced an agreement withHP to help users enjoy communications services and rich Internetapplications on wireless notebook PCs, PDAs, mobile devices, and otherconsumer electronics. Macromedia and HP will jointly integrate,market, and sell solutions that unite the Macromedia Flash(R) Platform(announced June 6, 2005; see separate release) and the HP ServiceDelivery Platform (SDP). The Flash Platform provides the solutionsthat make great digital experiences possible. The HP SDP is aservice-oriented architecture that helps providers create and deliverservices for mobile, fixed, and broadband networks, enabling them tointroduce new services rapidly, efficiently, and at reduced cost andrisk.

Together, Macromedia and HP will enable carriers, networkequipment providers, and telecommunication ISVs to streamline thecreation of new communications, messaging, and collaborationsolutions, and securely deploy rich multimedia services that leveragethe ubiquity of Macromedia Flash Player and the depth of the HP SDPacross fixed, mobile, and broadband networks.

With the Macromedia Flash Platform and the HP SDP, serviceproviders can unify voice, data, and video communications with a richapplication user interface that is available across operating systemsand devices. The ubiquity of Flash Player -- the backbone of the FlashPlatform -- enables anyone to instantly access and enjoy rich,integrated communications experiences without the hassle of installingand configuring software.

The SDP blueprint combines a clearly documented referencearchitecture built on a core set of industry standards with acomprehensive portfolio consisting of software, hardware, andconsulting and integration services provided by both HP and itspartners that have been tested, characterized, and proven. HP deliversSDP elements and functionality based on customers' legacyinfrastructures and new service requirements.

Developers using the SDP have the advantage of anindustry-standard web services interface for telecommunicationsservices. By leveraging the SDP infrastructure and the global reach ofthe Flash Platform, telecommunications operators and service providerscan rapidly integrate and leverage network services and deploymultimedia communications solutions on nearly 600 millionInternet-connected desktops and mobile devices worldwide.

"Carriers investing in multiservice IP networks will acceleratetime to market for the broad adoption of services by leveraging theinstant 'network effect' of Macromedia Flash and the reach of the HPSDP, while still maintaining strong brand control anddifferentiation," said William Stofega, senior research analyst, VOIPServices, IDC. "The Flash Platform combined with the HP SDP creates arobust, multiplatform solution for the enterprise that is suitable forstringent, mission-critical environments across the telecommunicationsnetwork."

As part of this joint initiative, HP will offer turnkey systemsintegration services to the growing number of telecommunicationsservice providers deploying Flash Platform products in their networks.Macromedia and HP will initially target their joint sales efforts tomajor carriers around the world that have deployed key elements of theSDP. As part of their professional services engagements, HP willresell elements of the Flash Platform, including Macromedia Breeze(TM)for delivering online communications and Macromedia Flex(TM) fordeveloping rich Internet applications.

"We're joining forces with HP because of its deep telecomexpertise -- and its SDP, which is the industry's most robust,standards-based service-oriented architecture," said Eric Weiss, vicepresident of telecommunications solutions, Macromedia. "Now with HPSDP, the ubiquitous, cross-platform Macromedia Flash Player, and thehuge Macromedia developer community, telecom service providers havethe framework they need to quickly roll out a wide variety of richInternet applications that reduce costs, grow their business, andprepare them for a future where applications are delivered acrossplatforms and devices."

"HP chose to work with Macromedia because the Flash Platform isthe industry leader and is highly complementary with the HP SDP," saidMarco Limena, vice president, Network and Service Provider Solutions,HP. "Macromedia expertise with client software and HP expertise in ITand network infrastructure provide an end-to-end solution that enablesservice providers to streamline the creation and delivery ofmultimedia, content-rich services to millions of wireless, mobile, andbroadband customers."

The first application based on Flash to be integrated with the SDPis Breeze, the Macromedia web conferencing solution that has alreadybeen deployed within large enterprises for internal training andcommunications, such as Cable & Wireless, KDDI, and Verizon.Incorporating Breeze functionality with the HP SDP enables Breeze webconferencing to be delivered over telecommunications networks andintegrated with other SDP applications like audio conferencing,location, and messaging.

Macromedia and HP have developed a prototype that shows theintegration of the Flash Platform, Breeze, and the HP SDP. Theprototype runs on the HP iPAQ Pocket PC and demonstrates multiplecommunications services running together and sharing context andcontent information across applications and devices. The prototype isnow available for demonstrations, proofs of concept, and pilot trials.To view the prototype, visit http://www.macromedia.com/go/hp_telecom.

About Macromedia

Experience matters. Macromedia is motivated by the belief thatgreat experiences build great businesses. Our software empowersmillions of business users, developers, and designers to create anddeliver effective, compelling, and memorable experiences -- on theInternet, on fixed media, on wireless, and on digital devices.

Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia,the Macromedia logo, Macromedia Breeze, Macromedia Flash, andMacromedia Flex are trademarks or registered trademarks of Macromedia,Inc., which may be registered in the United States andinternationally. Other product or service names mentioned herein arethe trademarks of their respective owners.