Los Angeles Times, ADVO and LANG Announce Joint Advertising Insert Distribution

Beginning in August, a new "late week" co-branded "Local CommunityValues(TM) ShopWise(R)" preprint insert package will be created inconjunction with LANG, combining inserts from leading retailers acrossthe region into a package with richer content and even greaterconsumer appeal. This package will combine the companies' existinglate-week insert programs, streamlining distribution efficiency. Itwill be delivered to Los Angeles Times and LANG subscribers with theirnewspapers on Fridays and through the mail to non-subscribers. The newarrangement also will offer advertisers the capability of targetingtheir in-home print advertising at the sub-ZIP Code level across acombined newspaper/mail platform.

The combined "late week" package will be produced by the LosAngeles Times at its printing, production, packaging and distributioncenter in Irwindale, Calif., operated by California Community News, aLos Angeles Times affiliate.

ADVO will continue to produce its "early week" ShopWise(R)package, built on the company's ATZ sub-ZIP platform and currentlydistributed by mail and to LANG subscribers. Under the newarrangement, Los Angeles Times subscribers will be incorporated intothis distribution. In addition, the Los Angeles Times will now alsosell into this "early week" program, an arrangement that currentlyexists between LANG and ADVO. ADVO will continue to offer itsadvertisers access to an additional two million Southern Californiahouseholds outside of the Los Angeles Times and LANG distributionareas in both "early week" and "late week."

"In creating more compelling advertising packages, we areproviding tremendous reader benefits and improved R.O.I. to ourclients," said Jeff Johnson, president, publisher and chief executiveofficer, Los Angeles Times. "And the new selling opportunity createdby adding early-week distribution will further enhance theprofitability of our rapidly growing preprint business."

"Insert programs remain one of the most important marketingstrategies for advertisers. The richer and more varied content of ourpackages, along with the flexibility of two weekly in-home dates, willbenefit advertisers in this dynamic market," said S. Scott Harding,chief executive officer, ADVO. "The agreement also significantlyaccelerates the financial progress we have been making with thelate-week mailing program we launched 18 months ago. We are verypleased to be working with the Los Angeles Times and MediaNews Groupin this important growth market."

Gerald Grilly, president and chief executive officer of The LosAngeles Newspaper Group and executive vice president and chiefoperating officer of MediaNews Group, added, "Advertisers continue tolook for ways to reach their targeted household. This program allowsthe opportunity to refine that reach, at a sub-ZIP Code level, withboth the desired paid subscriber and direct mail."

About ADVO

ADVO is the nation's leading direct mail media company, withannual revenues of nearly $1.4 billion. Serving 17,000 national,regional and local retailers, the company reaches 114 millionhouseholds, more than 90% of the nation's homes, with its ShopWise(R)shared mail advertising.

The company's industry-leading targeting technology, coupled withits unparalleled logistics capabilities, enable retailers seekingsuperior return on investment to target, version and deliver theirprint advertising directly to consumers most likely to respond.

ADVO employs 3,700 people at its 24 mail processing facilities, 33sales offices and headquarters in Windsor, CT. For more information,visit www.ADVO.com.

About the Los Angeles Times

The Pulitzer Prize-winning Los Angeles Times is the largestmetropolitan daily newspaper in the country, with a daily readershipof nearly 2.4 million and about 3.4 million on Sunday. With its mediabusinesses and affiliates - including latimes.com, TheEnvelope.com,Times Community Newspapers, Recycler Classifieds, Hoy, and CaliforniaCommunity News - the Los Angeles Times reaches approximately 7.7million or 59 percent of all adults in the Southern Californiamarketplace every week.

The Los Angeles Times, which this year marks its 125th anniversarycovering Southern California, is part of Tribune Company (NYSE: TRB),one of the country's leading media companies with businesses inpublishing, the Internet and broadcasting. Additional informationabout the Los Angeles Times is available atwww.latimes.com/mediacenter.

About The Los Angeles Newspaper Group

The Los Angeles Newspaper Group is comprised of eight dailynewspapers including the Daily News, Press Telegram of Long Beach, SanGabriel Valley Tribune, Pasadena Star-News, Whittier Daily News,Inland Valley Daily Bulletin, San Bernardino Sun and the RedlandsDaily Facts. With a daily newspaper readership of 1.3 million, aSunday newspaper readership of 1.5 million, and nearly 15 million pageviews per month on its eight websites, the Los Angeles Newspaper Groupis one of the most powerful providers of local editorial andadvertising content in Southern California. The Los Angles NewspaperGroup also owns ImpactoUSA, the largest home-delivered, ABC audited,Spanish language newspaper in the United States reaching over 250,000households as well as LA.com, the local source for dining, nightlifeand fashion in Los Angeles.