Lenco Mobile Establishes Regional Head Office in Singapore

Lenco Mobile Inc. (LNCM:PK) today announced that it has established a regional office in Singapore to address the rapidly growing market for mobile marketing solutions in Asia. The Singapore office will also oversee operations in India, Indonesia, Hong Kong, Malaysia, Philippines, South Korea, Thailand, and Vietnam.

Making the announcement, Michael Levinsohn, Lenco Mobile’s CEO and President said, "We have set up a regional head office in Singapore because of the demand that we are experiencing for our products in Asia. Mobile phone technology in Asia is more advanced in terms of subscriber services than most of the world. Mobile payment and mobile loyalty programs have been in existence here for years and data rates enable the delivery of rich media solutions such as MMS messaging. We also chose Singapore as a regional hub because the government has invested significantly in the telecommunications sector and Singapore is a leading world economy with economic growth for 2010 expected to be around 15%. Singapore also offers exceptional living standards for all residents. It is a great location for us.”

Lenco Mobile has established Lenco Mobile Asia Pte Ltd. and appointed key executives to oversee operations. The Chairman of Lenco Mobile Asia is Patrick Pitcher, the former CEO of Saatchi & Saatchi Asia Pacific and Africa. Mr. Pitcher is also a director of the Singapore Tourism Board and Chairman of Group Edge, an Internet, digital and CRM marketing company with offices in Thailand and Vietnam. The Director of Business Development is Christopher Joseph, a former regional director of leading international time share company, RCI and co-founder of Australian based Endless Rewards Loyalty Company. The third member of the team is Jarret Le Roux, currently the CEO of Multimedia Solutions Australia, Lenco Mobile’s partner in that region. Mr. Le Roux will continue to partner with Lenco Mobile in Australia as well as direct operations for the Asian region. Lenco Mobile Asia is currently testing connectivity with the major wireless carriers in the region and expects to be operational by the end of the first quarter of 2011. An office will be opened in Seoul at the beginning of 2011. The CEO of Lenco Mobile Korea is Sean Ryu, a former Nielsen Research executive in South Korea, who has several years of experience in the mobile industry throughout Asia.

Commenting on the establishment of Lenco Mobile Asia, Mr. Pitcher said "The mobile industry is seeing significant growth worldwide and given Lenco Mobile’s recent success at the world Mobile Marketing Association Forum in Los Angeles, there is no doubt in my mind that Asia is going to provide a great market for us.”

About Lenco Mobile Inc.

Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high-growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract, retain and monetize relationships with consumers. Lenco Mobile offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to propriety MMS messaging solutions, the Company offers products and services such as high volume internet and mobile ad-impression serving, loyalty programs, Mobi Sites, mobile greeting cards, mobile statements, online support, search and database marketing. In addition, the Company’s Jetcast, Inc. subsidiary provides products that make Internet broadcasting profitable for broadcasters and advertisers. Jetcast’s RadioLoyalty™, ReplaceAds™, UniversalPlayer™ and Jetcast® brand streaming products eliminate costs and increase revenue for broadcasters and increase advertisers’ return on their advertising investment. Jetcast’s products reach a potential Internet radio and television audience of more than 40.7 million people in the United States, and over 75 million worldwide. The Company is headquartered in the U.S. and has operations in Australia, Mexico, South Africa, South Korea, and the United Kingdom.

Forward Looking Statements.

This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.