Lawson Signs Retail Insight Contract with Safeway

Lawson Signs Retail Insight Contract with Safeway

    Business Editors/Technology Writers

    ST. PAUL, Minn.--(BUSINESS WIRE)--April 18, 2005--

Applications Will Help Grocery Retailer Better Understand Buying Behavior to Inform Both Product and Marketing Operations
    Lawson Software (Nasdaq:LWSN) signed a contract with Safeway Inc. in Lawson's third quarter of fiscal 2005, which ended Feb. 28, 2005. The grocery chain licensed Lawson's Retail InSight software to support its product management and marketing goals by enabling Safeway to better understand the buying patterns of consumers based on macro-data on cross-category buying on different types of shopping trips.
    Safeway Inc. is one of the largest food and drug retailers in North America with 1,802 stores in the United States and Canada. In support of its stores, Safeway also operates an extensive network of distribution, manufacturing and food processing facilities.
    "Lawson uniquely enables retailers to achieve a level of analysis of purchasing habits," said Dr. Peter Grindrod, chief mathematician, Lawson Software. "We're committed to delivering advanced technology - capable of analyzing massive de-identified transaction databases - to help retailers become customer centric across their business and to increase net profits."
    Lawson's industry-focused software solutions help retailers integrate the systems they use to run and grow their businesses. Lawson customers include five of the top 10 U.S.-based retailers, eight of the top 20 apparel retailers, seven of the top 25 grocery chains, 23 of the top 100 restaurant chains and 20 of the top 100 specialty chains.

    About Lawson Software

    Lawson Software provides business application software and consulting services that put time on the side of services organizations in the healthcare, retail, government and education, banking and insurance and other markets. Lawson's software suites include enterprise performance management, distribution, financials, human resources, procurement, retail operations and service process optimization. Headquartered in St. Paul, Minn., Lawson has offices and affiliates serving North and South America, Europe, and Africa.

    Forward-Looking Statements

    This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software, Inc., and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that my cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the software industry; global military conflicts; terrorist attacks in the United States, and any future events in response to these developments; changes in conditions in the company's targeted service industries; increased competition and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission and as included in other documents the company files from time to time with the Commission.

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CONTACT: Lawson Software, St. Paul Terry Blake, 651-767-4766 terry.blake@lawson.com or Weber Shandwick Jenny Myers, 217-649-2965 jmyers@webershandwick.com

KEYWORD: MINNESOTA INDUSTRY KEYWORD: SUPERMARKETS RETAIL SOFTWARE MARKETING AGREEMENTS SOURCE: Lawson Software

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